Fly Dubai-Project Management

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MBA PROJECT MANAGEMENT

STUDENT NAME:HARRIET OBINYAN
STUDENT ID NUMBER:EAC 0911631

ESTABLISHMENT OF CATERING/ LAUNDRY UNIT FOR FLY DUBAI

LECTURER:DR DAVID CHAPMAN
(JANUARY 2012)

LIST OF FIGURES
Chapter 1- INTRODUCTION 3-4

Chapter 2- BUSINESS CASE5-8
2.1Project Objectives
2.2Behavioural Techniques
Chapter 3- TOOLS AND TECHNIQUE9-11
3.1Gannt Chart
3.2Work Breakdown Structure

Chapter 4- MONITORING AND CONTROL12-13
4.1Monitoring
4.2Control
4.3Earned Value Management

Chapter 5- RISK MITIGATION14-16
5.1Project Risk Identification
5.2Risk Management Plan
5.3Baker and Cole

Chapter 6- CONCLUSION17

-REFERENCES 18

CHAPTER 1
INTRODUCTION
Fly Dubai is The First Low-Cost airline owned by the Government of Dubai. Although established on the 19th of March 2008, the airlines first aircraft delivery of Boeing 737-800 was on the 17th of May 2009 and hence flight operations started on the 1st of June 2009. The Airline has significantly expanded since then- with its fleet size growing up to 23 Boeing 737-800(some are leased), a passenger capacity of 189 and over 50 destinations, having its Headquarters at The Dubai International Airport Dubai, United Arab Emirates. With the low-cost airline sector in the Gulf region-at its embryonic stage, Fly Dubai has enjoyed huge patronage and is fast growing. Even though it is not owned by Emirates airline and there are no operational links between both airlines, it is a sister company to it and hence enjoyed massive support from it at the early stage, including the move of some executives among which was the present CEO- Ghaith Al Ghaith; who has prior spent 22 years with Emirates Airline. Other executives of Fly Dubai include; Ahmed Bin Saeed Al-Maktoum as its Chairman and Kenneth Gile as its COO. As a low-cost airline, Fly Dubai aims at providing passengers with the lowest possible air fare prices with a variety of options on board ranging from selection of seats through inflight entertainment and services to required food and beverages in-flight. It also provides a complimentary hand luggage allowance of 10kg and checked-in baggage of 32kg, which is very reasonable and comfortable when compared with other airlines. The airline has since commencement of flight operations, increased its routes. After its first flight on the 1st of June 2009- landed in Lebanon at the Rafic Hanri International Airport, H.E Eng Sultan Saeed Al-Mansoori, explained that Lebanon was chosen for the inaugural flight due to the existing bond between the 2 countries and a desire to strengthen it, bearing in mind there were over 200,000 Lebanese expatriates in the UAE. Since then, Fly Dubai has expanded rapidly and added several new routes both for passengers and Cargo, all at reasonable low cost. It has also commenced flights to other cities outside the gulf region. This project aims at re-addressing and cut down Fly –Dubai’s high expenditure on catering and laundry in order to maximise its profit as a low-cost airline. This is going to be done by starting up the airlines’ own catering and laundry unit, which is intended to cut expenditure by half or even more, and in the long run serve other low-cost airlines and generates funds for the airline.

Chapter 2 of this project paper, clearly show the proposed business case and an analysis of the project outcome when embarked upon-within a 3year time frame and airline expenditure and status, if project is not actualised; it also gives a clear outline of airlines’ company objectives. While chapter 3 analyses the project using the Gannt Chart and gives a Work Breakdown Structure, Chapter 4 explains the monitoring and control of the whole process. Risk Mitigation in chapter 5, is done using the Baker and Cole method. Conclusion is drawn based on the analysis and the...
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