Wing on Travel Management Project

Topics: Tourism, SWOT analysis, Travel agency Pages: 7 (1836 words) Published: September 28, 2012
Wing On Travel was founded in 1964, the company has accumulated nearly 48 years of extensive operating experience. Wing On Travel, with its immigration group reported the number of tours, the number of its offices and branches, as well as quality of management, tour route network and a wide range of business and many other areas of outstanding performance, a leading travel agency in Hong Kong tourism industry. Wing On Travel Hong Kong one of the major travel agencies in Hong Kong, Macau, Canada and the United Kingdom branches, group tours, selling tickets / hotel packages, travel related services and hotel operations.

The company now has 20 branches, the branch network covering Hong Kong, Kowloon and New Territories, for the convenience of our customers, most of the more established in the MTR railway in a very busy commercial flow. In Canada, the United Kingdom and Macau are equipped with overseas branches, providing a variety of travel services. At present, Hong Kong Wing On Travel around the world employing more than 600 elite, the establishment of a refined team. Wing On Travel more than 400,000 passengers per year, while Hong Kong people love to travel in order to meet the characteristics of a new line of Wing On Travel continue to expand each year more than 2000 tourism product development, covering more than 400 destinations in 50 countries around the world line.

In addition to group tours, the Wing On Travel also offers a range of travel-related services, such as air ticket booking and hotel packages, cruise and study tours and other services. Company also provides services to independent groups, a wide range of tailor-made tours for customers. Wing On Travel Group has two tour boats with Chinese characteristics, in order to provide a variety of overseas and local tourists visiting the sea route. In addition, with sustained economic growth of Macao, Macao people's spending power and desire to travel increase, so expansion of the Macao Special Branch provides a wide range of products and improve the quality of tourism services, and opening day was awarded Chief Executive of Macao to visit Dr. Chui Sai On officiated. Wing On Travel aims to become a leader in the Asia-Pacific tourism in the area, continue to provide high quality and diversification of tourism products and services.

Company achievement
Wing On Travel was established in 1964
In 1996 the first travel agency in Hong Kong by the Hong Kong Quality +Assurance Agency (HKQAA) awarded the ISO international quality control certificate Wing On Travel on October 6, 1997 the first day of listing. Call Centre was established in 1998, as Hong Kong's first travel agency hotline center Introduction of online services

2003 to start a new innovative brand logo program
Division was established travel
2005, Macau Branch business expansion, won the opening day to visit the Macau Chief Executive Dr. Chui Sai On officiated 2006, opened its first cruise center, open up the international cruise business Membership Excellence 2009 plan will be formally established In 2010 to become a member, join hands to create a global tourism brand

Analysis of external market environment
External market environments are some very importance affects to management. Organizations need to analysis these situations to set up a suitable plan for management. Many macro-environment factors such as PEST analysis will need to be performed for company. Wing On Travel also has a perfect PEST analysis for external market environments.

Political and legal
Wing On Travel have 20 stores in Hong Kong also have overseas branches. It needs to make sure each branches status are stability. Avoid any risk of military invasion and the travel warnings. For example, in 2010 Thailand political situation was not stable, Hong Kong government was not recommend people travel to Thailand, Wing On Travel decided to cut off the tour to Thailand or arrange some other...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Effective and Efficient Project Management Essay
  • project management Essay
  • Essay on Project management
  • Project Management Essay
  • project management Essay
  • project management Essay
  • Project management Essay
  • project management Essay

Become a StudyMode Member

Sign Up - It's Free