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Fedex

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Fedex
Fedex http://www.innismaggiore.com/positionistview/read.aspx?id=104 http://www.slideshare.net/guest527dd8e98/fed-ex-corp-strategy http://www.mbaskool.com/brandguide/transport-and-logistics/2689-fedex.html http://www.researchandmarkets.com/reports/576886/analysis_of_fedex_corporation http://marketingmixx.com/marketing-plan-2/163-fedex-marketing-plan.html http://fedex021685.blogspot.com/2012/06/positioning-and-differentiation.html http://articles.economictimes.indiatimes.com/keyword/fedex http://about.van.fedex.com/blog/fedex-kicks-off-new-brand-campaign-during-the-start-of-the-nfl-season/ http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works http://www.brandchannel.com/features_effect.asp?pf_id=398 http://www.bizjournals.com/memphis/news/2014/02/18/fedex-best-brand-ferrari-global-500.html http://www.fedex.com/us/about/news/pressreleases/archives/pressrelease200190095.html?link=4 http://www.academia.edu/3165972/Business_as_Networks_A_Case_study_of_FedEx FEDEX
(I)Value Proposition
Fedex is a global innovator in transportation industry .The horizontal arrow mark subtly hidden in the brand logo transparent between the letters “E”and “X” symbolically depicts that it is a trustworthy brand that connects people , serving the two precious attributes in the transportation industry “Speed “and “Precision”. The uniqueness lies in its first strategic “Overnight approach” as it well captures the express delivery market segment in a cost-effective way
Brand personality
Reliable, Speed, thoughtful, friendly and sincere.
(II)Target group
-Business owner -Traders -Middle-Class people and higher income people who send gifts. -International shippers.
In the course of brand expansion, it has continuously managed to track the lifestyle of its primary target business customers, and identified the need to provide mobile printing solutions for them with the well evolved and well-designed
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