Feasibility Study

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studyEastern Visayas State University
Ormoc City

THE FEASIBILITY
OF A NEW SIT-DOWN
RESTAURANT

In Partial Fulfillment of the requirements for the subject
ENGLISH 223 Technical Writing

By
Verastigue, Gracious O.
BT-HELE II-B

Presented to:
Gertrudes Capalaran, M.A.

JANUARY 28, 2013
I. INTRODUCTION
Fast food chains have grown at an incredible rate over the past couple of decades. There seems to be a McDonald's or Burger King on every street corner. Fast food offers people in a rush an inexpensive way to grab food whenever they want. In the United States, fast food restaurants accounts for 46.7% of the total food service industry while sit-down restaurants have 39.3% (Bureau of Labor Statistics, 2009). This forces sit-down restaurants to target a different market, people that are looking for pleasure and a relaxing experience. The food services industry is considered to be the most known industry in the world. Sitdown restaurants typically offer full menus, which include appetizers, entrees, sides, desserts, and all types of beverages including alcohol. Most restaurants will have a host or hostess that will greet a person as they walk in and show them to the table that they will be sitting at for the duration of their meal. Sit-down restaurants typically will have trained chefs to cook and prepare the meals and servers that will completely take care of any needs that there will be while eating at the restaurant (Bureau of Labor Statistics, 2009). It is important to have honest and hard working servers at a sit-down restaurant to ensure that people will have an enjoyable time at their establishment. If a restaurant has a unique reputation then the customers will come back time after time. For a restaurant to have a loyal customer group, it must be able to serve the customers with high quality food and service. The restaurant must also have different things that differentiate itself from other sit-down restaurants. Instead of just getting a bite to eat at a fast food chain, a person can go to a restaurant and enjoy him or herself with family and friends for an extended amount of time. The restaurant experience should become a form of entertainment for the customers. Some restaurants also offer a bar, which fast food chains do not. At a bar, people can come in and drink a few beers while watching a sports game on television. At night, the bar area can become a place for people to relax or enjoy themselves with some dancing. Many college age people like to spend a little time at a bar to relieve stress and to dance. With two colleges in the area and an increase of tourism within the past decade, Tacloban City would be a logical place to open a new restaurant. Tacloban is a city in Leyte and has been revamping its image to attract more people to the downtown area. The city has been growing in population with many new housing tracks recently built along with those under construction. The city is considered a beach town with many people visiting the beach every spring and summer. There is also a large amount of foot traffic in the downtown area as well as near the mall and the major schools. The problem with opening a new restaurant is being able to establish the business, while differentiating itself from others. A restaurant should be in a recognizable area which can be used as a landmark. In order to do so, the restaurant must find a theme and a strong following of customers. With the right marketing, good service, good management and strong financial information, a new restaurant can be a great business to start up. In order to open a restaurant, the owner should know the consumer characteristics of the area. For a restaurant to do well there must be people willing to spend money. That is why knowing the area’s workforce is important. Ventura has a strong work force with only 4.5% of the population being unemployed who are over the age 16. The city’s largest work...
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