Feasibility Study

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Chapter 1
PROJECT BACKGROUND
This chapter contains introduction, name of the business and location of the business. Introduction
Waffle is a batter-based cake cooked in a waffle iron patterned to give a characteristic size, shape and surface impression. There are many variations based on the type of iron and recipe used, with over a dozen regional varieties. Waffles are eaten throughout the world, particularly in Belgium, France, Netherlands, and the United States.

One of the habits of Filipino is eating. They widely used their money to buy or to eat foods. The purpose of the business is to give people a new taste of waffle. Mini-stand is a business establishment operated by a person that serves ready to eat food. It is also serving as the meeting place for the people who wanted to eat with ease in just a short while.

Background Information
Name of the Business
The proponent name of the business is “Chocoffle”. Chocoffle comes from the food “Waffle and Chocolate”. Chocoffle provides a unique taste of waffle. Location of the Business
The proposed location of the business is in Brgy. Plaza Aldea Tanay, Rizal. The proponent decided to establish the business there because of lack of establishment of a waffle stand in the area. The target markets of the business are the residents of Tanay. Objectives

To gain profit.
To satisfy the consumers by providing them good taste and services. Vision
To be one of the famous Waffles stand in Tanay, Rizal.
Mission
To provide and give the customers a satisfying and unique taste.

Chapter 2
MANAGEMENT FEASIBILITY
This chapter presents the management complement and supporting professional firms, proponents of the business, personnel workforce, organization, form of business organization, organizational structure. Management Complement and Supporting Professional Firms

During the Pre-operating Period
The proponents needed equipment such as furniture, utensils and food wares are to be purchased. As the law requires, the proponent need to register in the Municipality of Tanay, Rizal for the application of business permit and other legal documents Proponents

The proposed business will be managed by myself and I will serve as the manager that is in-charge of the administration and operation of the business.During the Operation Period
The business shall be operated and managed by myself. I am responsible for all the activities such as marketing, sales and finance and decision making.

Table 1
Proponent of the Chocoffle mini-stand
NameCitizenshipResidence
John Marvin M. MasayaFilipinoTakungan Pililla, Rizal

Table 2
Functions, Duties and Responsibilities
PersonnelFunctions, Duties and Responsibilities
ManagerResponsible for the overall operation of the Waffle Mini-stand.

This table shows the function,duties and responsibilities of the proponent Forms if Business Organization
The proponent chose sole or single proprietorship because the business is just beginning.

GANTT CHART

ActivitiesMonths
AugustSeptemberOctoberNovemberDecember
A. Formulation Business Plan

B. Acquisition of Funds
C. Finding Feasible location
D. Purchasing and Installation of machine and equipment E. Building Improvements
F. Promotion of the Business
G. Start of the Business Operation

Chapter 3
MARKETING FEASIBILITY
This chapter includes market description, demand, product and marketing program. •Market
This is the prospect or the suspected customer of the business the primary target customers of this Chocoffle mini-stand is the residence of Tanay and those who want to taste a new kind of waffle. •Demand

Many people are looking for delicious yet affordable food that will satisfy their taste. This Chocoffle will surely give a unique taste of waffle. Table...
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