Feasibility Study

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Emilio Aguinaldo College
College of Business Administration

In partial fulfillment of the requirements for the subject
Entrepreneurial Management

Proponents:
Videlfio C. Alcantara
Danilo R. Cantoria Jr.
Denise Anne E. Patio
Farida D. Batao
Angelico B. Loresco

BSBA – Financial Management

Submitted to:
Dr. Annabelle Bughao-Jamin

February 2013

Emilio Aguinaldo College
College of Business Administration

CHAPTER 1

MARKETING
ASPECTS

* OBJECTIVES OF THE STUDY
* To know if the product will satisfy the consumers and to identify the weaknesses and strength of the product to improve its quality .This study will give data and ideas about the target customers and target location. It will also guide us in order to make the target business successful. * To present the products of the proposed business.

* To determine the price of the product and identify the product distribution channel. * To identify the advertising and promotion techniques of the proposed business. * MARKET DESCRIPTION

* Curtain Beads will be available in our company which is located near the city hall of Dasmariñas, Cavite. It is accessible to everyone, especially to those who are living near the Dasmariñas City proper. Many people want to decorate and add some changes to their home and Younique Decors is the best place to go. * METHODOLOGY

* The proponents conducted interviews by giving questionnaires in City Homes Resortville 1 Brgy. Langkaan 2 Dasmariñas City to determine the feedback of the possible customers with regard to the products offered.

The information gathered will guide the proponents to enhance the product offered and to make competitive marketing strategies.

* PRODUCT ANALYSIS
* Our company aims to introduce a product that is unique. It is unique because the curtains are beads made from a variety of materials including acrylic, wood, glass, bamboo, shells, metal and plastic, hand painted bamboo, faux metal, mirrors, crystals and gemstones. The proponents came up in the idea of making curtain beads because some of the customers prefer to use curtains that are not washable and to add color to their home.

* COMPETITORS
* DS Windows & Walls Interior Supply

* Bazaar Curtain Stalls
* MARKETING PLAN
* The proponents plan to expand the business. But before that, products should be introduced to the market. Catch the attention and interest of the consumers. Younique Decors will do some promotion like giving flyers and will advertise also on social networking sites like Facebook. Orders will be accepted and be the delivered. Customers may contact us or email us for inquiries. * MARKETING STRATEGIES

PRICING
* Younique Decors is offering an affordable curtain for everyone. Per curtain cost P250.00 only. It is affordable because beads are sold by our suppliers per kilo. COMPANY JINGLE
“YOUnique (Nana, Nana)”
[Tune: Right now (nananana)]

Stanza:
Ito ay Long, .. Long!
Gamit na pandekorasyon.
May beads din ito .. hoh ..
Maliliit na pinagdugtong – dugtong.

May kulay pula, pula!
May kulay puti at berde!
Meron ding dilaw,
At meron din namang kulay asul.
Chorus :
Pumili na kayo .. nana. nana.
Ibat - ibang istilo. Nana. nana.
May ibat – ibang kulay. Nana. nana
Kumikinang – kinang! Nana. nana.
Kami ang YOUnique. Nana. Nana.
Hatid ay istilong kaaya aya.
Hindi kayo magsasawa.
Bahay ay gaganda, nana. Nana.
ADVERTISING AND PROMOTION
* Younique Decors will distribute flyers and calling cards. Aside from that the proponents will post some posters and will give freebies in the opening of the business. Example:

Younique Decors’ Marketing Manager Calling Card

* PROPOSED LOCATION SITE

* YOUnique Decors is located at 1st Flr CM Plaza Bldg. Don Placido Campos Ave. City of Dasmariñas, Cavite in front of the City Hall of the said community. It is accessible to everyone,...
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