Facebook vs. Twitter Case Study Analysis

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Unit 3 Facebook vs. Twitter Case Study Analysis
Kaplan University
School of Business and Management
MT460 Management Policy and Strategy
Author: Tosha Collins
Professor: Dr. Karli Peterson
Date: January 22, 1970

Facebook (originally "The facebook") is a social networking website launched in February 2004 by Mark Zuckerberg, then 23, while studying psychology at Harvard University. Membership was initially limited to students of Harvard College, but soon the social site was subsequently extended to other Boston universities, the Ivy League and eventually all US universities (Yadav, 2006). It became Facebook.com in August 2005 after the site's address was obtained for a relatively meager $200,000. By the end of the following year it was also open to high schools. As of September 2006, Facebook was extended beyond educational associations to anybody with a registered email address. They have over 175 million active users worldwide currently and are growing every day. Facebook’s mission statement seems simple: “Facebook’s mission is to give people the power to share and make the world more open and connected (Reagan, 2009). Twitter still no business model but it has a new mission statement: “To instantly connect people everywhere to what’s most important to them.”(Evans, 2011). Who is better than who? Or one could say who is going to be the king of the hill? Facebook has tried to purchase Twitter with no success.   It is hard to say who will come out on top or who will be the ultimate winner of the social war. There are some key differences between the sites (Lacy, 2009). It’s far easier to find people on Facebook and most of the time you can tell if it’s actually them. Facebook and Twitter are both free sites and are both popular. Facebook and Twitter are both time conversations, but Twitter is a little faster. They both seem to have their good and bad qualities. Twitter has a character restriction and has no popups. Twitter users can also post to their Facebook page. Facebook does not have a character limit. They both can post pictures and videos, but Facebook has more capacity for sharing videos and photos without forcing you to link out to another window (Lacy, 2009). Facebook has a better privacy blocking system, if you can find it with the ever changing improvements. A lot of users are not aware of this option. Facebook allows businesses to advertise and reach more people faster. Facebook makes there revenue off the ads on their site, witch keeps it free for their users. Facebook has games for their users to play as well. These games also generate some of their revenue. Twitter has no games and the only source of revenue is its investors. Facebook is threatened with losing users to a less familiar, social networking website. The major problem that exists is the fact that Twitter has a controlled level of social networking. Facebook does not allow one way interaction options meaning that if I want to follow someone’s posts then they themselves would have to accept my friend request, and Facebook also does not allow someone to track real time information is always adding improvements that the client base does not like.  With this happening it may mean that many Facebook members may leave and start using twitter because of some of the restrictions that are placed on the members of Facebook. The first alternative solution is for Facebook to purchase stellar star technology and offer the capability to track real-time information.   This solution will help to eliminate Twitter’s current advantage of having the capability to track real-time information. Another alternative solution is to develop a way for one-way relationships to be possible on Facebook, while maintaining its’ security. Many users want to broadcast their status information, but not actually follow all of their status viewers and get somewhat irritated with the flow of game postings that clog...
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