Facebook Recruitment and Employer Branding

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Facebook
Recruitment
and Employer
Branding

Best Practices and Ideas From the
World’s Leading Companies

A White Paper by
CKR Interactive and Work4 Labs
January 2013

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TABLE OF CONTENT

Executive Summary ................................................................................................................................................................. 3 The Rise of Social Media ........................................................................................................................................................4 Social Recruiting and the Facebook Phenomenon .......................................................................................................5 The 8 Building Blocks of Social Recruitment Success ................................................................................................. 6 Social Career Site...................................................................................................................................................................... 7 Employer Branding ................................................................................................................................................................ 11 Talent Communities ..............................................................................................................................................................15 Social Job Distribution ......................................................................................................................................................... 16 Recruitment Ads ..................................................................................................................................................................... 17 Employee Referrals ................................................................................................................................................................19 Mobile Site ............................................................................................................................................................................... 20 ATS Integration .......................................................................................................................................................................21 About The Authors ............................................................................................................................................................... 23 References ............................................................................................................................................................................... 25

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Executive Summary

With the recent release of the Social Jobs App for Facebook, there has never been a more critical time for your company to establish a social recruiting presence.
The following white paper has been created with employers looking to launch social recruitment efforts, or to optimize these efforts, in mind. The goal is to shed light on emerging trends, best practices, and provide tips and tactics to ensure your success in the social recruiting realm on Facebook. At CKR Interactive and Work4 Labs, we’ve collectively had the opportunity to work with thousands of companies that have successfully implemented social recruiting strategies. This list includes more than 30 Fortune 500 companies, such as recruiting visionaries like Intel, VMware, Gap, L’Oreal, and UPS. Based on our work, we’ve identified eight common building blocks that we believe led to these companies‘ success. These building blocks, detailed throughout this white paper, illustrate what components can and should be used to augment any comprehensive social strategy.

Think of the social career site as part of the user’s overall Facebook experience. As with any company’s Facebook page, employer branding becomes a vital component of the process of building a social career site...
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