Explain The Likelihood Of Success For The Uk's Marketing Of The 2012 Olympics
Milly Cleal
Marketing w/ Advertising Management
Student Number: Q09752498
“From an economic perspective, explain the likelihood of success for the UK’s marketing of the 2012 Olympics.”
The British Government has repeatedly stressed the importance of the Olympic Games for the British economy that is currently experiencing its worst downturn in over 50 years. Although they have stated that London and the surrounding areas are predicted to pick up the most wealth during and following the 3 weeks of games. With the event costing in the region of 9.2bn in order to host and create venues, many have been sceptical over it; will it really be beneficial to the Country and its financial crisis? In order to bring in the expected revenue and create the business and job opportunity's the Government has promised the Games have had to have a marketing and advertising plan the Government considers “full proof”.
They started this campaign by using as many house hold names for sponsors as they possibly could, the list is endless consisting of BA Airlines, McDonalds, Fairy Liquid, Coca Cola and Visa. Such companies have branded the Olympics logo over as many products as they possibly can, offering deals to help out 3rd world countries with the extra …show more content…
Unless you are a business owner in central London or located very close to the transport links of a venue it is worried that the amenities at the Olympic grounds will actually steal trade. Whilst Jessica Ennis is an inspiration, does she have a high enough profile for her to really connect with people, especially young people. Finally, with travel warnings being released, companies allowing staff to work from home during the games and record amounts of holiday being booked off is the footfall trade within London actually ever going to occur? Enough to warrant 9.2bn spent on bidding, building and promoting these
Marketing w/ Advertising Management
Student Number: Q09752498
“From an economic perspective, explain the likelihood of success for the UK’s marketing of the 2012 Olympics.”
The British Government has repeatedly stressed the importance of the Olympic Games for the British economy that is currently experiencing its worst downturn in over 50 years. Although they have stated that London and the surrounding areas are predicted to pick up the most wealth during and following the 3 weeks of games. With the event costing in the region of 9.2bn in order to host and create venues, many have been sceptical over it; will it really be beneficial to the Country and its financial crisis? In order to bring in the expected revenue and create the business and job opportunity's the Government has promised the Games have had to have a marketing and advertising plan the Government considers “full proof”.
They started this campaign by using as many house hold names for sponsors as they possibly could, the list is endless consisting of BA Airlines, McDonalds, Fairy Liquid, Coca Cola and Visa. Such companies have branded the Olympics logo over as many products as they possibly can, offering deals to help out 3rd world countries with the extra …show more content…
Unless you are a business owner in central London or located very close to the transport links of a venue it is worried that the amenities at the Olympic grounds will actually steal trade. Whilst Jessica Ennis is an inspiration, does she have a high enough profile for her to really connect with people, especially young people. Finally, with travel warnings being released, companies allowing staff to work from home during the games and record amounts of holiday being booked off is the footfall trade within London actually ever going to occur? Enough to warrant 9.2bn spent on bidding, building and promoting these