Examples Of Representation Of Women In Advertising
A Comparative Essay looking at the Representation of Woman (Men) in Print and Television Advertising
Introduction
To be able to establish how woman are portrayed in advertising, I researched into a variety of print & television advertisements. I began to recognise and then establish the large variety of techniques that advertisers use to target women, I also analysed the ways in which women are depicted in advertisements.
Advertisers use many techniques to target their core audiences, such as appealing to the emotional side of the audience, such as using cute teddy bears, small animals, flowers, romance. This does not appeal to men, who stereotypically have a more masculine and tough exterior. Weakness is a powerful tool for advertisers, …show more content…
The picture is obviously not a real photograph; it is a painting. The woman is smiling up at the man, and he is smiling back and saying “Don’t worry darling, you didn’t burn the beer!” It is incredibly demeaning, it’s implying that even she couldn’t be stupid enough to burn beer, it’s almost saying she’s thick. She is just smiling up at him, almost agreeing.
The picture is obviously not a real photograph; it is a painting. The woman is smiling up at the man, and he is smiling back and saying “Don’t worry darling, you didn’t burn the beer!” It is incredibly demeaning, it’s implying that even she couldn’t be stupid enough to burn beer, it’s almost saying she’s thick. She is just smiling up at him, almost agreeing.
The man is in an important looking suit, which connotes he is the one who goes out and works, whilst the wife is in a plain shirt and an red and white stripy skirt, which reminds us of aprons and house clothes. The red connotes love and passion, the white connotes purity and innocence. It is obvious that this woman is a …show more content…
Close up on her lips. She has flawless skin and immaculate makeup and hair. The lighting makes her skin look radiant and youthful.
The voiceover continues to explain the product.
Music is continuous.
Extreme close up of the product.
Voiceover is explaining the colours of the product and the effects.
Music is continuous.
Three close ups of Reese, each one a little bit more zoomed in. she is smiling as if to show off the product. She is not making eye contact with the audience.
Music is continuous.
Close up of the product, in a range of the colours available. The name of the product is also written. The neutral blue background helps the colours of the lipstick and the white name really stand out.
Voiceover is back, saying what is written on the screen.
Music is continuous.
Another close up of just her face. This time she is making eye contact with her audience, therefore addressing them directly. This involves the audience and draws them in. Her lips are slightly parted, showing off the product. The lighting enhances her cheeks.
Voiceover repeats name of product.
Music is continuous.
End shot is of the product on the front of the Avon catalogue.
The voiceover is telling us where and how to purchase the product.
Music is
Introduction
To be able to establish how woman are portrayed in advertising, I researched into a variety of print & television advertisements. I began to recognise and then establish the large variety of techniques that advertisers use to target women, I also analysed the ways in which women are depicted in advertisements.
Advertisers use many techniques to target their core audiences, such as appealing to the emotional side of the audience, such as using cute teddy bears, small animals, flowers, romance. This does not appeal to men, who stereotypically have a more masculine and tough exterior. Weakness is a powerful tool for advertisers, …show more content…
The picture is obviously not a real photograph; it is a painting. The woman is smiling up at the man, and he is smiling back and saying “Don’t worry darling, you didn’t burn the beer!” It is incredibly demeaning, it’s implying that even she couldn’t be stupid enough to burn beer, it’s almost saying she’s thick. She is just smiling up at him, almost agreeing.
The picture is obviously not a real photograph; it is a painting. The woman is smiling up at the man, and he is smiling back and saying “Don’t worry darling, you didn’t burn the beer!” It is incredibly demeaning, it’s implying that even she couldn’t be stupid enough to burn beer, it’s almost saying she’s thick. She is just smiling up at him, almost agreeing.
The man is in an important looking suit, which connotes he is the one who goes out and works, whilst the wife is in a plain shirt and an red and white stripy skirt, which reminds us of aprons and house clothes. The red connotes love and passion, the white connotes purity and innocence. It is obvious that this woman is a …show more content…
Close up on her lips. She has flawless skin and immaculate makeup and hair. The lighting makes her skin look radiant and youthful.
The voiceover continues to explain the product.
Music is continuous.
Extreme close up of the product.
Voiceover is explaining the colours of the product and the effects.
Music is continuous.
Three close ups of Reese, each one a little bit more zoomed in. she is smiling as if to show off the product. She is not making eye contact with the audience.
Music is continuous.
Close up of the product, in a range of the colours available. The name of the product is also written. The neutral blue background helps the colours of the lipstick and the white name really stand out.
Voiceover is back, saying what is written on the screen.
Music is continuous.
Another close up of just her face. This time she is making eye contact with her audience, therefore addressing them directly. This involves the audience and draws them in. Her lips are slightly parted, showing off the product. The lighting enhances her cheeks.
Voiceover repeats name of product.
Music is continuous.
End shot is of the product on the front of the Avon catalogue.
The voiceover is telling us where and how to purchase the product.
Music is