gender stereotype
Gender Stereotypes in a Commercial
An advertisements intended use might be to sell a product in the grand scheme; however gender stereotypes are often embedded to attract a particular market and indirectly set the social norm. These gender stereotypes are found in commercials, TV shows, music videos and billboards. Men and women are depicted to behave a certain way in society, and have a certain attitude to differentiate genders. This shapes the way men and women should act in society, and creates a targeted end user for a company’s product. Marketers exploit gender identities, stemmed from traditional ways of composing oneself to sell products. Targeting a market uses different methods that will attract a female versus a male. For example, pastel colors for a little girls clothes and toys, where as a boys are bold or bright in colour. More specifically, a Di Giorno’s pizza commercial was attempting to convince the audience that their bake-at-home frozen pizza was as good as a fresh delivered pizza. However, when watched closely, this Di Giorno’s commercial expresses women being portrayed as responsible for grocery shopping and cooking, that women are inferior to men, and that all men dictate.
Since the beginning of culture, women are often depicted as housewives who do the cooking, shopping and laundry. Historically, chores around the house are gender oriented. Women do the light weight work and nurture the kids, while men do physical, heavy lifting work and take charge. Psychologically, commercials embed these stereotypes, which define how genders should compose themselves in society. In this Di Giorno advertisement, it is obvious that the woman is viewed in a house setting, as a domestic bringing in the groceries. She is then told by her husband to make a pizza with extra toppings and to make it quick. This gender stereotype proves the label of women having to cook for their husband and family. The point of this commercial, which was trying to sell a
An advertisements intended use might be to sell a product in the grand scheme; however gender stereotypes are often embedded to attract a particular market and indirectly set the social norm. These gender stereotypes are found in commercials, TV shows, music videos and billboards. Men and women are depicted to behave a certain way in society, and have a certain attitude to differentiate genders. This shapes the way men and women should act in society, and creates a targeted end user for a company’s product. Marketers exploit gender identities, stemmed from traditional ways of composing oneself to sell products. Targeting a market uses different methods that will attract a female versus a male. For example, pastel colors for a little girls clothes and toys, where as a boys are bold or bright in colour. More specifically, a Di Giorno’s pizza commercial was attempting to convince the audience that their bake-at-home frozen pizza was as good as a fresh delivered pizza. However, when watched closely, this Di Giorno’s commercial expresses women being portrayed as responsible for grocery shopping and cooking, that women are inferior to men, and that all men dictate.
Since the beginning of culture, women are often depicted as housewives who do the cooking, shopping and laundry. Historically, chores around the house are gender oriented. Women do the light weight work and nurture the kids, while men do physical, heavy lifting work and take charge. Psychologically, commercials embed these stereotypes, which define how genders should compose themselves in society. In this Di Giorno advertisement, it is obvious that the woman is viewed in a house setting, as a domestic bringing in the groceries. She is then told by her husband to make a pizza with extra toppings and to make it quick. This gender stereotype proves the label of women having to cook for their husband and family. The point of this commercial, which was trying to sell a