Every Company Needs a Csr Strategy

Topics: Bangladesh, Muhammad Yunus, Millennium Development Goals Pages: 25 (8101 words) Published: May 1, 2013
1. Introduction
1.1 Origin of the Report:
Term Paper report is a practical part of academic studies. This is a reflection of academic knowledge through practical work experience. Thus this Term Paper report aims to reflect the professional view of real world working environment. The Department of Business Administration of National University offers four years BBA program majoring in different related fields. This BBA program is the building up of the theoretical knowledge about business administration that is the base of practical knowledge. This Term Paper is an attempt to provide business students an orientation to a real life business situation in which we can observe and evaluate the use and applicability of the theoretical concepts which were taught in the classrooms. I have prepared this Term Paper with the mentioned topic that was suggested and supervised by my academic supervisor Md. Ashfaqur Rahman, Assistant Professor, Department of Business Administration, Institute of Science and Technology (IST). 1.2 Objectives:

Primary Objectives:
To Present a Background and Introduction of GrameenPhone Ltd. To Focus on the Business and Operations of the Company.
To Focus on Products & Services
To analyze the growth and determine the impact.
Identify the findings of analysis and recommend based on the findings. Identify the Corporate social Responsibility of GrameenPhone. Secondary Objectives:
To have Knowledge on GrameenPhone Ltd.
To improve corresponding and report writing ability.
To fulfill requirement of the Term Paper.
1.3 Methodology :
Type of Research :
The research focuses the customer services offered by GrameenPhone which has been recently improved to a better extent for gaining positive experience from our subscribers. This type of research basically covers : Company Information

Analyzing the industry
Products & Services
Customer Service aspects by the company
Sample Design :
For analyzing the whole telecommunication industry all the existing six mobile operators are taken as sample number for analyzing growth, market share & other related factors. Survey Methods :
The overall method of collecting data can be divided into two categories : Primary Data Collection
Secondary Data Collection
For the purpose of the study data and information have been collected from both primary and secondary sources. The relevant information collected from primary sources is collected in an informal way. Besides this, regular conversations with many GP employees also a source of related data. I have interviewed and taken some suggestions orally from the personnel of Grameen Phone Ltd. The secondary sources for data collection were published annual reports, monthly financial newsletters of GP and monthly newsletters of GrameenPhone Ltd. Data Analysis and Interpretation :

All the data that are presented through charts & tables are also presented through graph-ical presentation. These graphs are interpreted by analyzing the scenario that acts as an indicator for different analysis. Sequence Tasks for Arranging Report :

The report has been arranged by maintaining the following sequence : 1. Introduction of The Report
Origin of the Report
Objective of the Report
Methodology of the report
Rationale of the Report
Scope & Limitations
2. Company Information
3. Industry Information
4. Analysis of different sectors
5. Conclusion and Recommendation
1.4 Rationale of the Study :
This report aims at reflecting the real life working environment to the fresh graduate or master’s students. This is very helpful as this helps to understand different aspects of a company. It also makes an introduction to professionalism that is vital in the working life. So, Term Paper can be visualized as a guideline for starting up job i.e. career life. 1.5 Scope :

The scope of the study is limited within telecommunication business in Bangladesh. It is also limited within the organization of Grameen Phone Ltd. and especially within...
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