Event Analysis

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t 2012
Leisure Operation Management
Career’s Fair Analys
Elizabeth Medvedeva

Table of Contents
Executive summary3
Introduction3
Objectives3
Introduction4
Planning Management5
Structure6
Division and Labour6
Management and Leadership7
Event7
Event Planning8
Operation Management Theory9
Operation Management9
Service Design9
Product Design10
Revenue and Yield Management10
Project Management10
Capacity Management10
Service and Quality Management11
Safety and Risk Management11
Customer Satisfaction11
Customer focused11
Reflection12
Conclusion12
Bibliography14
Business Questionnaire results15
SECTION 1 – NOMINAL DATA15
SECTION 2 – ORDINAL DATA16
Students Questionnaire18
SECTION 1 – DEMOGRAPHIC DATA OF PARTICIPANTS18
SECTION 2 – RATING OF 5 ASPECTS OF EVENT20

Executive summary
Introduction
University of Wolverhampton, was holding a lot of festival and events. Srudent from leisure department supposed to organize the event within the Leisure Operation Management module. This report will analyse the succsessfull moment holding this festival.

Objectives

1. Provide the theory of operation management; and
2. Analyse the Career's Fair Event.

Introduction

The aim of this report is to analyse the process of organizing and holding the Career’s Fair Festival, in addition to bringing theory into the practise. The report will also include the strengths and weaknesses of holding the Career’s Fair Festival, problem solutions, improvements and recommendations for the future to be more successful. Career’s Fair Festival is an event organized by University of Wolverhampton Leisure department students. The main of organizing this festival was to give students the clear understanding of career planning, such as good structure of CV. Festival includes different organizations such as colleges, army, volunteer organization and other more. There was as well dance, from the student of the University of Wolverhampton, as the performance. Visitors and participants were free to take a part in lottery and even win the prize. Operation management deals with managing the production of goods and services in organizations. According to S. C. Certo and S. T. Certo (2009), operation management is the performance of managerial activities entailed in selecting, designing, operating, controlling, and updating production system. Figure 1 describes these activities and categorizes them as either periodic or continual. The distraction between periodic and continual activities is one of relative frequency of performance: Periodic activities are performed from the time-to-time, while continual activities are performed essentially without interruption. Figure 1. (S. C. Credo, S. T. Credo, 2009)

M. Harrison (1993) define operation management as transformational process in an implicit system’s timework: “Operations are the process by which people, capital and materials (inputs) are combined to produce the services and goods consumed by the public (outputs). “ He also describe what is seen as a key features of operations: “Consumers are willing to pay more for an organization’s services and goods than the total cost of the inputs. In essence, operations add value to the final product over and above the product’ cost.”

Figure 2. (Terry Hill, 2000)
Planning Management
According to Certo (2009), planning involves choosing tasks that must be performed to attain organizational goals, outlining how the task must be performed, and indicating when they should be performed. Planning activity focuses on attaining goals. Thought their plans, managers outline exactly what organizations must do to be successful. Planning is essential to getting the “right” things done. Planning is concerned with organizational success in the near future (short term) as well as in the more distant future (long term). The planning of Career’s Fair Festival took place in the...
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