Ethics and Social Responsibility in Marketing

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Ethics and Social Responsibility in Marketing

By | October 2010
Page 1 of 79
Chapter 4
ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
Test Item Table

Major Section of the Chapter
Level of Learning

Level 1: Definition
(Knows Basic Terms and Facts)
Level 2: Conceptual
(Understands Concepts and Principles)
Level 3: Application
(Applies Principles)
There Is More to Anheuser-Busch than Meets the Palate
(pp. 81-82)

1, 2, 3, 4, 5

Nature and Significance of Marketing Ethics
(pp. 82-83)
6, 7, 8, 10, 11, 22, 23,
9, 11, 12, 17, 18, 19, 20, 21,
13, 14, 15, 16, 24, 25
Understanding Ethical Marketing Behavior
(pp. 83-88)
26, 27, 33, 34, 37, 38, 46, 49, 52, 53, 57, 58, 61, 62, 69, 70, 77, 78, 85, 86, 133, 140 29, 30, 32, 41, 42, 45, 47, 48, 50, 51, 54, 55, 59, 60, 63, 64, 67, 71, 72, 74, 75, 76, 76, 81, 82, 83, 87, 88, 89, 133, 134, 137, 138, 139 28, 31, 35, 36, 39, 40, 43, 44, 56, 65, 66, 68, 73, 80, 84, 90, 134, 135, 136, 141 Understanding Social Responsibility in Marketing

(pp. 88-92)
91, 98, 101, 104, 107, 108, 112, 113, 121, 122, 123, 125, 142, 148 92, 93, 94, 99, 102,103, 105, 106, 109, 110, 114, 115, 116, 117, 118, 119, 120, 124, 126, 127, 128, 129, 142, 143, 146 95, 96, 97, 100, 111, 137, 138, 140, 144, 145, 147

Video Case: Energy Performance Systems, Inc.
(pp. 93-95)

130, 131, 132, 149

Note: Bold numbers indicate short essay questions.

CHAPTER 4
ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

MULTIPLE CHOICE QUESTIONS

4-1CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCHCONCEPTUAL

Demarketing is defined as marketing to reduce demand for a good or service. Which of the following companies has engaged in demarketing?

a.General Motors
b.Microsoft
c.Anheuser-Busch
d.General Electric
e.Johnson & Johnson

Answer: c Page: 81
Rationale: Anheuser-Busch has worked to convince people not to abuse its products. Demarketing does not destroy product demand; it only reduces or shifts it.

4-2CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCHCONCEPTUAL

Anheuser-Busch's...
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