Ethics and Social Responsibility in Marketing

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Chapter 4
ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
Test Item Table

Major Section of the Chapter
Level of Learning

Level 1: Definition
(Knows Basic Terms and Facts)
Level 2: Conceptual
(Understands Concepts and Principles)
Level 3: Application
(Applies Principles)
There Is More to Anheuser-Busch than Meets the Palate
(pp. 81-82)

1, 2, 3, 4, 5

Nature and Significance of Marketing Ethics
(pp. 82-83)
6, 7, 8, 10, 11, 22, 23,
9, 11, 12, 17, 18, 19, 20, 21,
13, 14, 15, 16, 24, 25
Understanding Ethical Marketing Behavior
(pp. 83-88)
26, 27, 33, 34, 37, 38, 46, 49, 52, 53, 57, 58, 61, 62, 69, 70, 77, 78, 85, 86, 133, 140 29, 30, 32, 41, 42, 45, 47, 48, 50, 51, 54, 55, 59, 60, 63, 64, 67, 71, 72, 74, 75, 76, 76, 81, 82, 83, 87, 88, 89, 133, 134, 137, 138, 139 28, 31, 35, 36, 39, 40, 43, 44, 56, 65, 66, 68, 73, 80, 84, 90, 134, 135, 136, 141 Understanding Social Responsibility in Marketing

(pp. 88-92)
91, 98, 101, 104, 107, 108, 112, 113, 121, 122, 123, 125, 142, 148 92, 93, 94, 99, 102,103, 105, 106, 109, 110, 114, 115, 116, 117, 118, 119, 120, 124, 126, 127, 128, 129, 142, 143, 146 95, 96, 97, 100, 111, 137, 138, 140, 144, 145, 147

Video Case: Energy Performance Systems, Inc.
(pp. 93-95)

130, 131, 132, 149

Note: Bold numbers indicate short essay questions.

CHAPTER 4
ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

MULTIPLE CHOICE QUESTIONS

4-1CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCHCONCEPTUAL

Demarketing is defined as marketing to reduce demand for a good or service. Which of the following companies has engaged in demarketing?

a.General Motors
b.Microsoft
c.Anheuser-Busch
d.General Electric
e.Johnson & Johnson

Answer: c Page: 81
Rationale: Anheuser-Busch has worked to convince people not to abuse its products. Demarketing does not destroy product demand; it only reduces or shifts it.

4-2CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCHCONCEPTUAL

Anheuser-Busch's commitment to saving the environment indicates that it would act in accordance with the __________, the view that an organization should discover and satisfy the needs of its consumers in a way that provides for society's well-being.

a.societal marketing concept
b.rights of the consumerist
c.generic mission statement
d.marketing concept
e.sales concept

Answer: a Page: 17
Rationale: Chapter 1 defines the societal marketing concept. Many of Anheuser-Busch's programs exemplify the societal marketing concept. It established a Consumer Awareness and Education department to promote responsible drinking through new programs, advertising, and partnerships. Anheuser-Busch also is an advocate and sponsor of numerous environmental programs.

4-3CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCHCONCEPTUAL

The Family Talk About Drinking campaign developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of:

a.ethical behavior in marketing.
b.negative advertising.
c.market orientation.
d.consumerism.
e.legal responsibility in marketing.

Answer: a Page: 81Other Location: web
Rationale: The Anheuser-Busch campaign Family Talk About Drinking is an example of ethics in marketing.

4-4CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCHCONCEPTUAL

Anheuser-Busch is trying to act socially responsible toward which of its stakeholders?

a.Environmentalists
b.People who drink beer
c.ABRC, the world's largest recycler of aluminum
d.Children who might think drinking beer would make them cool
e.All of the above

Answer: e Page: 81
Rationale: The term stakeholder refers to any person or group that can relate to what a company does and how well it performs. All of the choices represent Anheuser-Busch stakeholders.

4-5CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCHCONCEPTUAL

When Anheuser-Busch introduced its Know When to Say When campaign, even though...
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