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O LEVEL Business Studies – Scheme of work
The aim of this Scheme of Work is to set out a progression through the Syllabus content, and to give ideas for activities, together with references to relevant Internet sites.
The Scheme is neither intended to be prescriptive, nor complete, as local conditions will vary: time and resource availabilities are likely to differ considerably. More, the Scheme is intended to give ideas to teachers upon which they can build. It is certainly not intended that teachers undertake all of the activities shown in the various units – that would be impossible in the time usually available – but rather to offer choices which could depend on local conditions. Timings for topics have not been given, as there is a great deal of variability in time available for the qualification from centre to centre. The Scheme generally follows the Syllabus, but the order in which topics are addressed has been adjusted to give a coherent flow to the course. The specification has been sub-divided into seven units, each covering a theme. The progression through these themes has been designed to build on students’ own experiences, and to ensure that students have sufficient basic knowledge and understanding to tackle the more challenging issues. The Units are: Unit 1 Business Activity Unit 2 Marketing Unit 3 Production Unit 4 People & Work Unit 5 Business Organisations Unit 6 Business Finance & Accounting Unit 7 External Influences For more detail, see Course Detail. Within each unit, references have been made to the recommended course textbook: IGCSE Business Studies Second Edition by Karen Borrington and Peter Stimpson (ISBN 0-7195-7223-1) and to the accompanying Teachers Guide to be published in the form of a CD-ROM, please note that this information is also relevant to the O Level (7115) syllabus. The course is ideal to run alongside a Young Enterprise style activity, and some references are made to this where appropriate. For more detail, see www.cie.org.uk , www.youngenterprise.org.uk , www.jaintl.org.
1. Business Activity 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 Introduction Business Activity as a means of adding value and helping to satisfy customers needs Classification of local and national firms into primary, secondary and tertiary sectors Business growth and measurement of size Business objectives and their importance Stakeholders and their differing objectives Aims of private and public sector organisations Revision
2. Marketing 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 The role of marketing Market research Presentation and use of results Market segmentation Mass and niche marketing Marketing mix Product Price Distribution Promotion Marketing strategy Marketing budget Revision
3. Production 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 Using resources to produce goods and services Methods of production Scale of production Quality control Location decisions Efficiency Costs and their classification Break-even analysis Revision
4. People and Work 4.1 4.2 4.3 4.4 4.5 4.6 4.7 Role of work in satisfying human needs Methods of financial reward Non-financial rewards Management styles and motivation methods Stages of recruitment and selection Training methods Dismissal and redundancy
Workforce and the working environment Revision
5. Business Organisations 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 Relationship between business objectives, growth and organisation Types of business organisation Limited and unlimited liability Growth of multinational organisations Control and responsibility Internal organisation Communication Methods of communication Revision
6. Business Finance and Accounting 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 6.13 Use of funds Short and long term financial needs Sources of internal and external funds Factors affecting the methods of finance chosen Cash and cashflow forecasts Profit Users...
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