essay plan instruction
Assignment Plan
“Making my business ‘sustainable’ is just about adding more costs to the business without any discernable benefit - except for the environment. But why should I subsidise the ‘green’ agenda? There is nothing in it for me!’
Introduction: Give a brief overview of the statement in question, and what it’s trying to suggest. Follow this by putting forth some questions with an aim to answer them later on within the assignment (i.e what gains and loss can a company gather from sustainability, how will it effect its productivity, brand loyalty, employment, image etc.)
Argument suggesting no benefit to the Business: (Structure: Subtopic followed by point to backup argument.) Points in brackets need more detail, however they are a starter to use when examining the subtopics
Customers = (They don’t really care if product/company is sustainable as long as its price competitive)
Employees = (Workforce not bothered if company is sustainable, as long as they are paid fairly in respect to their working requirements)
Community = (If the company can bring growth and business to the area it will put up with it not being sustainable)
Business View on Sustainability = (An unwelcome cost that will only impact on their profits
Examine Example = Amazon (Cuts several corners on sustainability, and yet its one of the biggest companies in the world, with so many people still using their products. Suggesting it brand image hasn’t been damaged at all if any?)
Argument suggesting benefits to the Business:
Customers = (Many consumers are now more aware of sustainability an will be more encouraged to buy from a company trying to help)
Employees = (Workforce can boast a good image of themselves for working for a company that’s doing things the right way)
Community = (Can help improve environmental conditions of the area)
= (Bring growth and business to the area due to recognition)
Business View on Sustainability = (Sustainability can improve both the business and
“Making my business ‘sustainable’ is just about adding more costs to the business without any discernable benefit - except for the environment. But why should I subsidise the ‘green’ agenda? There is nothing in it for me!’
Introduction: Give a brief overview of the statement in question, and what it’s trying to suggest. Follow this by putting forth some questions with an aim to answer them later on within the assignment (i.e what gains and loss can a company gather from sustainability, how will it effect its productivity, brand loyalty, employment, image etc.)
Argument suggesting no benefit to the Business: (Structure: Subtopic followed by point to backup argument.) Points in brackets need more detail, however they are a starter to use when examining the subtopics
Customers = (They don’t really care if product/company is sustainable as long as its price competitive)
Employees = (Workforce not bothered if company is sustainable, as long as they are paid fairly in respect to their working requirements)
Community = (If the company can bring growth and business to the area it will put up with it not being sustainable)
Business View on Sustainability = (An unwelcome cost that will only impact on their profits
Examine Example = Amazon (Cuts several corners on sustainability, and yet its one of the biggest companies in the world, with so many people still using their products. Suggesting it brand image hasn’t been damaged at all if any?)
Argument suggesting benefits to the Business:
Customers = (Many consumers are now more aware of sustainability an will be more encouraged to buy from a company trying to help)
Employees = (Workforce can boast a good image of themselves for working for a company that’s doing things the right way)
Community = (Can help improve environmental conditions of the area)
= (Bring growth and business to the area due to recognition)
Business View on Sustainability = (Sustainability can improve both the business and