Suitcase Studies
Helen O’Sullivan
Evaluate the Factor of Sustainability when Introducing a New Product to Market
Jemima Bliss
Design Business Management – Year 2 i7908167 Contents Introduction Letter 3 Executive Summary 4 Plan and carry out a market research project to identify the various elements you as a new designer need to consider when introducing a new product to market. 4 Identify any particular companies that are increasing their sustainability commitment, and analyse the success of this. 4 Company One 5 Company Two 5 Company Three 5 Using an appropriate analysis tool, identify the broad forces that can affect an organisation in a macro-environment 5 Conclusion 5 Appendix 5 Porters Five Forces 5 SLEPT 5 Supply Chain 6 SWOT 6 References 6
Introduction Letter
Dear Company Executive Team,
I am writing to you to inform you of an opportunity within the market for lightweight suitcases.
Yours Sincerely,
Jemima Bliss
(Junior Manager)
Executive Summary
(Included in word count) * Everything talked about in a couple of paragraphs * What was asked? * How you did it?
Plan and carry out a market research project to identify the various elements you as a new designer need to consider when introducing a new product to market.
Suitcase – lightweight selling point (understand the market)
What makes a good market research report?
As a new designer bringing a new product in to an already strong market can be a daunting process however it can become much easier if the market is analysed correctly and accurately. Every year in the UK how many people go on holiday take trips away from home. This can include a single night at a bed and breakfast, a holiday abroad or even a year travelling across the globe. Whilst staying away from home it is more than likely that a suitcase is necessary in order to carry essential items. The following report studies the market for suitcases and highlights the opportunities within it. It is
Evaluate the Factor of Sustainability when Introducing a New Product to Market
Jemima Bliss
Design Business Management – Year 2 i7908167 Contents Introduction Letter 3 Executive Summary 4 Plan and carry out a market research project to identify the various elements you as a new designer need to consider when introducing a new product to market. 4 Identify any particular companies that are increasing their sustainability commitment, and analyse the success of this. 4 Company One 5 Company Two 5 Company Three 5 Using an appropriate analysis tool, identify the broad forces that can affect an organisation in a macro-environment 5 Conclusion 5 Appendix 5 Porters Five Forces 5 SLEPT 5 Supply Chain 6 SWOT 6 References 6
Introduction Letter
Dear Company Executive Team,
I am writing to you to inform you of an opportunity within the market for lightweight suitcases.
Yours Sincerely,
Jemima Bliss
(Junior Manager)
Executive Summary
(Included in word count) * Everything talked about in a couple of paragraphs * What was asked? * How you did it?
Plan and carry out a market research project to identify the various elements you as a new designer need to consider when introducing a new product to market.
Suitcase – lightweight selling point (understand the market)
What makes a good market research report?
As a new designer bringing a new product in to an already strong market can be a daunting process however it can become much easier if the market is analysed correctly and accurately. Every year in the UK how many people go on holiday take trips away from home. This can include a single night at a bed and breakfast, a holiday abroad or even a year travelling across the globe. Whilst staying away from home it is more than likely that a suitcase is necessary in order to carry essential items. The following report studies the market for suitcases and highlights the opportunities within it. It is
References: