green marketing
Green Marketing and its initiatives by some companies
Kavya
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]
Index
Contents
Green Marketing 1
Objectives: 1
Intro 2
What is Gee Maketig: 2
Goals of Green Marketing 2
WHY IS Going GREEN IMPORTANT 3
WHY ARE FIRMS USING GREEN MARKETING? 4
Green Marketing Mix 8
GREE PRODUCTS: ITS CHARACTERISTICS 9
Challenges Ahead 9
GREE MARKETIG: SWOT AALYSIS 9
Green Initiatives of some companies 11
CONCLUSION 13
Objectives:
1) to study the concept of green marketing; 2) to understand the growing importance of green marketing in the organizations 3 to study some of the green marketing initiatives adopted by some organizations
Intro
As today’s consumer is becoming more conscious of the natural environment, businesses have began to modify their own thoughts and behavior in an attempt to address the concerns of consumers. Marketing environmentally safe products is becoming more important to businesses because of the consumer’s genuine concerns about our limited resources on the earth. By implementing environmentally safe measures to save the earth’s resources in production, packaging, and operations, businesses are showing consumers they too share the same concerns, boosting their credibility.
One business area where environmental issues have received a great deal of discussion is marketing. Now a days terms like "Green Marketing" and "Environmental Marketing" appear more frequently. Many governments around the world have become so concerned about green marketing activities.
What is Gee Maketig:
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product
Kavya
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]
Index
Contents
Green Marketing 1
Objectives: 1
Intro 2
What is Gee Maketig: 2
Goals of Green Marketing 2
WHY IS Going GREEN IMPORTANT 3
WHY ARE FIRMS USING GREEN MARKETING? 4
Green Marketing Mix 8
GREE PRODUCTS: ITS CHARACTERISTICS 9
Challenges Ahead 9
GREE MARKETIG: SWOT AALYSIS 9
Green Initiatives of some companies 11
CONCLUSION 13
Objectives:
1) to study the concept of green marketing; 2) to understand the growing importance of green marketing in the organizations 3 to study some of the green marketing initiatives adopted by some organizations
Intro
As today’s consumer is becoming more conscious of the natural environment, businesses have began to modify their own thoughts and behavior in an attempt to address the concerns of consumers. Marketing environmentally safe products is becoming more important to businesses because of the consumer’s genuine concerns about our limited resources on the earth. By implementing environmentally safe measures to save the earth’s resources in production, packaging, and operations, businesses are showing consumers they too share the same concerns, boosting their credibility.
One business area where environmental issues have received a great deal of discussion is marketing. Now a days terms like "Green Marketing" and "Environmental Marketing" appear more frequently. Many governments around the world have become so concerned about green marketing activities.
What is Gee Maketig:
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product