Essay
Marketing plan – G7 instant coffee December 28, 2011
2012
Marketing Plan
RMIT VIETNAM UNIVERSITY Marketing Principle – MKTG1205 Lecturer: Caroline Nguyen Group 16
Nguyen Minh Anh – s3343869 Nguyen Hoang Mai – s3324360 Luu Vo Kim Vy – s3324388
Page 1
Nguyen Thai Bao – s3221678 Nguyen Nhat Minh – s3357619 Le Thi Hong Dao – s3312607
Marketing plan – G7 instant coffee December 28, 2011 Table of Contents EXECUTIVE SUMMARY ............................................................................................................ 4 CURRENT MARKETING SITTUATION .................................................................................... 5 INTRODUCTION ....................................................................................................................... 5 MICRO-ENVIRONMENT ......................................................................................................... 5 1. Marketing intermediaries ..................................................................................................... 5 2. Customers ............................................................................................................................ 5 3. Competitors ......................................................................................................................... 6 4. Publics ................................................................................................................................. 6 MACRO-ENVIRONMENT........................................................................................................ 7 1. Demographic forces ............................................................................................................. 7 3. Natural forces ...................................................................................................................... 8 4. Technological
2012
Marketing Plan
RMIT VIETNAM UNIVERSITY Marketing Principle – MKTG1205 Lecturer: Caroline Nguyen Group 16
Nguyen Minh Anh – s3343869 Nguyen Hoang Mai – s3324360 Luu Vo Kim Vy – s3324388
Page 1
Nguyen Thai Bao – s3221678 Nguyen Nhat Minh – s3357619 Le Thi Hong Dao – s3312607
Marketing plan – G7 instant coffee December 28, 2011 Table of Contents EXECUTIVE SUMMARY ............................................................................................................ 4 CURRENT MARKETING SITTUATION .................................................................................... 5 INTRODUCTION ....................................................................................................................... 5 MICRO-ENVIRONMENT ......................................................................................................... 5 1. Marketing intermediaries ..................................................................................................... 5 2. Customers ............................................................................................................................ 5 3. Competitors ......................................................................................................................... 6 4. Publics ................................................................................................................................. 6 MACRO-ENVIRONMENT........................................................................................................ 7 1. Demographic forces ............................................................................................................. 7 3. Natural forces ...................................................................................................................... 8 4. Technological