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Namee-Business Website Evaluation

Due DateWeek 4 – Fri, 2013, 5:00 pm

Worth10% (45 marks)

Course Objectives

This assessment task relates to the following course objectives: • discuss the meaning of e-Commerce from a business and technical perspective • appreciate the business environments conducive to the use of successful e-Commerce applications • compare and report on the types of e-Commerce and their application to business • review the technologies used to deploy an e-Commerce solution • apply an understanding of the development needs of a basic e-Commerce web site using one of these technologies • illustrate understanding of the design, maintenance, business principles and administration of an e-Commerce site • discuss ethical, social and political issues in e-Commerce

Overview

For any ONE e-Commerce business model listed in the table, select TWO websites conforming to that business model that is related to the retail or commerce industry. The e-Commerce businesses must be part of or related to the retail or commerce industry.

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(Chaffey et al, 2009, p.26)

Requirements

Tasks

1. Clearly state which e-commerce business model you have chosen. For each chosen website report the business name, the homepage URL, and include a screenshot of the homepage.

2. For each chosen website, in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model.

3. For each chosen website, in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website.

4. For each website, consider the following attributes and assess them on the following five-point semantic differential scale and, for each attribute, briefly explain why you give that rating:

|1 |2 |3 |4 |5 | |Very Poor |Poor |Inapplicable |Good |Very Good |

a. How does the website URL relate to the business name?

b. How easily is the website found using general internet search engines (e.g. Google, Ask, AltaVista, Bing, Yahoo!)?

c. Does the website give me all the organisational information a user could reasonably require?

d. Are requirements to provide a user’s (personal or sensitive) information appropriate?

e. How well does the website reassure users about the security and use of their information?

f. How well does the website foster user trust in the organisation?

g. How well does the website address legal issues associated with use of the website or engagement in transactions?

h. How well does the website provide for the accessibility needs of users?

i. How well does the website address the language or cultural needs of users?

j. Does the website contain all the product information that a user could reasonably require?

k. Does the website allow all the customisation (user-managed features) that a user could reasonably expect?

l. How well does the website personalise the experience for users?

m. Does the website identify sufficient channels for user service/support?

n. How easy is it to find any information on the website about the organisation, their products or services?

o. How easy is the information on the website to read (i.e. is provided information in appropriate language and with sufficient detail for most users)?

p. Is the website easy to navigate (i.e. move through the website to find information, products, or services, and engage in transactions with the organisation)?

q. How appropriate are the website aesthetics (e.g. use of layout, colours, imagery, fonts, etc) for the target audience?

r. How well does the website foster community among users?

s. How quickly does the website load into your browser and do all website...
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