Entrepreneurship Written Event

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Tyler Morrison
Business Project #1
Eddleman
9/26/2005

I. EXECUTIVE SUMMARY
If I were to start my own business, my dream would be to build a surf and skate shop on the Southern California coast. My business would be located on beachfront property in the surrounding area. This business plan will cover two main subjects, 1: an Analysis of the Business Situation, and 2: the Planned Operation of the proposed business. The first topic will cover the subtopics Trading Area Analysis and Competition in the area for my business. The second main topic will cover the proposed organization of the business, the proposed business, and proposed strategies for that business. The analysis of the business situation will cover geographic and demographic information for Huntington and the surrounding area. It will also contain an analysis of businesses in the area which are of similar type, customer buying behavior relating to my proposed business, and the potential location of my business. The Proposed Operation section will address the topics of ownership, start-up procedure, personnel needs, special functions, and an organizational chart. Details of products which will be sold will also be included, as will my business' pricing policy. I would hope that through my thorough planning and explanation that my business idea will be a grand success on the beautiful beaches of California.

II. INTRODUCTION
Tyler's Surf N' Turf, my proposed business, will be of service to both tourists and seasoned veterans of extreme sports. My business, located on the beach, will provide classes for beginners and those who want to become more skilled in the sports of surfing and skateboarding. My business will sell surfboards, skateboards, apparel, wetsuits, and other equipment that can be used to have a good time in Southern California. III. ANALYSIS OF THE BUSINESS SITUATION

a.TRADING AREA ANALYSIS
The city of Huntington Beach, California, is a major tourist center of attraction, due...
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