Strategic Plan Final for Str 581
Strategic Plan Final for Str 581
Strategic Plan
Belle Villarreal
STR 581
February 4, 2013
Amy Ruiz
Table of Contents
Title Page
Cover Page………………………………………………………………………………………...1
Executive Summary……………………………………………………………………………….3
Company Background…………………………………………………………………………….5
Vision, Mission, and Value Statement ……………..…………………………………………….5
Sources used for External and Internal Analysis………………………………………………….6
Strategic Plan……………………………………………………………………………………...7
Implementation Plan………………………………………………………………………………8
Strategic Choice and Evaluation…………………………………………………………………10
Evaluating Alternatives…………………………………………………………………………..11
Values of Strategy………………………………………………………………………………..12
The Right Strategy……………………………………………………………………………….13
External Environmental Factor…………………………………………………………………..14
SWOT……………………………………………………………………………………………15
Competitive Position and Possibility…………………………………………………………….16
Action Items……………………………………………………………………………………...17
Resources Allocation…………………………………………………………………………….19
Successful Implementation………………………………………………………………………19
Conclusion……………………………………………………………………………………….20
References………………………………………………………………………………………..22
Executive Summary
The document you are about to read is a research paper and plan on how to open or start your own business. Within the next couple of years I plan to open a sleep study lab. My sister currents owns and operates her in a different city. My goal is to mirror hers and open a second branch in the city I live. Her sleep lab, Bay Area Sleep Evolution Center, has been successful and I believe opening a second location in San Antonio, Texas, will be to my benefit and success. In this document you will read my vision and plan for my new business. A well-designed plan needs to be implemented with all the necessary ingredients such as resources, communication, time, deadlines, follow ups, and knowledge. To make the implementation as successful as possible the plan needs to be
Strategic Plan
Belle Villarreal
STR 581
February 4, 2013
Amy Ruiz
Table of Contents
Title Page
Cover Page………………………………………………………………………………………...1
Executive Summary……………………………………………………………………………….3
Company Background…………………………………………………………………………….5
Vision, Mission, and Value Statement ……………..…………………………………………….5
Sources used for External and Internal Analysis………………………………………………….6
Strategic Plan……………………………………………………………………………………...7
Implementation Plan………………………………………………………………………………8
Strategic Choice and Evaluation…………………………………………………………………10
Evaluating Alternatives…………………………………………………………………………..11
Values of Strategy………………………………………………………………………………..12
The Right Strategy……………………………………………………………………………….13
External Environmental Factor…………………………………………………………………..14
SWOT……………………………………………………………………………………………15
Competitive Position and Possibility…………………………………………………………….16
Action Items……………………………………………………………………………………...17
Resources Allocation…………………………………………………………………………….19
Successful Implementation………………………………………………………………………19
Conclusion……………………………………………………………………………………….20
References………………………………………………………………………………………..22
Executive Summary
The document you are about to read is a research paper and plan on how to open or start your own business. Within the next couple of years I plan to open a sleep study lab. My sister currents owns and operates her in a different city. My goal is to mirror hers and open a second branch in the city I live. Her sleep lab, Bay Area Sleep Evolution Center, has been successful and I believe opening a second location in San Antonio, Texas, will be to my benefit and success. In this document you will read my vision and plan for my new business. A well-designed plan needs to be implemented with all the necessary ingredients such as resources, communication, time, deadlines, follow ups, and knowledge. To make the implementation as successful as possible the plan needs to be
References: Barney, J.B. (2007). Gaining and Sustaining Competitive Advantage: Gaining (3rd ed.). Retrieved from The University of Phoenix eBook Collection database. Bay Area Sleep Evaluation Center. (2010). Retrieved from http://www.basectx.com/ Pearce, J.A., & Robinson, R.B. (2011). Strategic Management. Formulation, Implementation, and Control (12th ed.). Retrieved from The University of Phoenix eBook Collection database.