Eggo Waffler: Active, Healthy, And Powerful

Active, Healthy, and Powerful: A Visual Analysis of Skill and Empowerment in an Eggo Waffler Ad.
Breakfast: what do we consider healthy? Tasty? Convenient? We may have different ideas on what foods to eat in the morning because sitting down at a table isn’t always an option. In the ad for Eggo Wafflers published in the May 2013 issue of Good Housekeeping, the artist illustrates the convenience of Eggo Wafflers through a picture of a young girl dressed in a karate uniform holding a waffle, standing in her clean kitchen. The advertisement utilizes techniques and elements to interest mothers of an active family. The use of a simple statement, contrasting vibrant, active colors, cohesion of the halved table, apple and waffle, and through having clean counters imply that Eggo Wafflers are for the active, independent, middle class families. The young age of the un-scrutinized child that fixed her own breakfast appeals to mothers longing for the little extra personal time during their hectic schedules. By publicizing the activeness and independence of the children, the advertisement influences readers that Eggo is the better and simpler choice for breakfast.
The active color scheme with various shades of yellows, whites, reds and browns are emphasized in the ad to portray the brand colors as simple yet energetic and active just like kids. The artist
The angle the table creates and the vanishing point of the counters lead the viewer’s eyes from the slogan at the top to the girl holding the waffle drawing a line to the boxes shown in the foreground. The counters and lines are converging keeping the readers penned in the foreground. The balance is even with the biggest object emphasizing the product importance. The close proximity of the apple, table and product leads focus to the brand name and keeps the viewer from going too far into the background of the