Ethos Pathos And Logos Subway Sandwich

Student Sadler
Lori Stoltz
English 1711.05
July 18 2013
Subway’s New Tasty Fallacy Sandwich
When it comes to eating healthier or building more muscles, some people tend to think eating fresh-healthy foods is going to help accomplish that. While that may sound enticing and convincing, there are some companies out there that will take advantage of people’s lack of education in nutrition and manipulate individuals’ ideas in dictating what is a “healthy” way of eating. An example of this type of company is the fast-food restaurant Subway. Subway is very skilled in displaying images of fresh foods and using professional athletes to convince viewers that their sandwiches are the best solution to achieve an overall healthier or athletic lifestyle.
[First topic sentence signals the first point that will be defended within this paragraph]. One of the professional athletes used in the commercial is NASCAR driver Carl Edwards who states, “To be the best, you have to eat the best!” (Subway). Edward’s message (logos) is pretty clear in what he is trying to convey, telling the audience effectively (pathos) that eating Subway is the best solution to whatever people’s nutritional or physical goals are because according to Edwards, who is a renowned professional athlete, he knows what is the best. In addition, while Edwards is speaking, he is dressed in his NASCAR uniform and speaks in a forceful manner using hand gestures to really accentuate his message, which helps strengthens his point and, hopefully, his credibility to his audience. All of these illustrate inappropriate authority because Carl Edwards is only a NASCAR driver. His ability to drive behind a wheel has nothing to do with his knowledge on nutrition (ethos). His approach, however, is effective because Edwards is a professional athlete, and it may appear convincing and compelling to others who are not educated in healthy eating. His appearance shows that he is serious about Subway sandwiches. Subway’s use of inappropriate authority allows them to capture their audience in an uncanny manner to help sell their
[Next topic sentence offers the next strong point of what will be analyzed in this paragraph]. Immediately in the beginning of the commercial the narrator says, "It 's avocado season at Subway. This super, tasty, super-food helps power any training routine" (Subway). Subway is already concluding that their avocado sandwich is the best solution to help train for anything whether it involves athletics or to being healthier. While the narrator is talking, vivid images of fresh-looking produce, sliced meats, and warm breads, is being displayed; it is effective in marketing their avocado sandwiches making their message more powerful. In addition, they use professional athletes (Ron Howard, Mike Trout, Carl Edwards) stating that Subway is their official training restaurant, which also helps boost Subway’s credibility. This is be effective towards someone who is not knowledgeable about nutrition because it narrows on only one food source instead of talking about other foods. There are plenty of other alternatives out there that can also be beneficial; however, Subway is able to produce a convincing product with the use of detailed images of their sandwiches and professional athletes to reinforce