Effects of Advertising on Positive and Negative

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Effects of Advertising on Positive and Negative

By | October 2011
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EXECUTIVE SUMMARY
This report will cover the role of advertising in society in New Zealand. I will introduce what is advertising, what type of advertising use often in New Zealand with diagram to explain. What is process of change for advertising.

There are positive and negative points of advertising, which means effects of advertising for people and organization in society. And describe detail for the positive and negative. Advertising must be two sides of the argument. It was a commercial measure of advertising, we cannot introduce something or products without advertising, that’s advance technology all over the world, that's communication would be fast transfer information in the marketing. Good advertising will profit for organization and customer, also is enjoying optic advertising, so much benefits on the advertising, put excellent concept and culture on advertising. But bad advertising will lost for organization, also negative influent people, particular people who under 18, could be education, health, psychology or something.

There are tree example to explain what are effects of advertising on positive and negative, such as Alcohol advertising, Car advertising, Laptop advertising, and also are myself opinions.

There are suggests for advertising of development, how to improve advertising be successful. How can we improve advertising be positive effects more and more in the future. How to develop creative advertising.

1.0 INTRODUCTION
“Advertising” When we talk about this word, we are figure out straight TV. Actually, advertising doesn’t just mean advertise on TV, and advertising includes poster in bus shelters, billboards in the street of right side and left side, merchandise like t-shirts and bags, alcohol-branded giveaways, signs on supermarket shelves and in bars and clubs, price specials, radio promotions, packaging of bottles and cans and so on, just about any public display of a brand’s logo is a kind of advertising. (health, 2006)...

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