This report will cover the role of advertising in society in New Zealand. I will introduce what is advertising, what type of advertising use often in New Zealand with diagram to explain. What is process of change for advertising.
There are positive and negative points of advertising, which means effects of advertising for people and organization in society. And describe detail for the positive and negative. Advertising must be two sides of the argument. It was a commercial measure of advertising, we cannot introduce something or products without advertising, that’s advance technology all over the world, that's communication would be fast transfer information in the marketing. Good advertising will profit for organization and customer, also is enjoying optic advertising, so much benefits on the advertising, put excellent concept and culture on advertising. But bad advertising will lost for organization, also negative influent people, particular people who under 18, could be education, health, psychology or something.
There are tree example to explain what are effects of advertising on positive and negative, such as Alcohol advertising, Car advertising, Laptop advertising, and also are myself opinions.
There are suggests for advertising of development, how to improve advertising be successful. How can we improve advertising be positive effects more and more in the future. How to develop creative advertising.
“Advertising” When we talk about this word, we are figure out straight TV. Actually, advertising doesn’t just mean advertise on TV, and advertising includes poster in bus shelters, billboards in the street of right side and left side, merchandise like t-shirts and bags, alcohol-branded giveaways, signs on supermarket shelves and in bars and clubs, price specials, radio promotions, packaging of bottles and cans and so on, just about any public display of a brand’s logo is a kind of advertising. (health, 2006)
The advertising has been changing. Many years ago, we don’t have advance teachnologies all over the world, we just write down kind of key words on the papers, someone take the billboard of papers show information to somebody, that means advertising. Then, we are developing all the way, people who invent phone, television, internet, newspaper or something like hi-tech, we have more and more widest advertising in the world. In 2007, the largest number of complaints were received about television advertisiong in New Zealand. Above diagram. (Authority, 2011)
2.0 ADVERTISING EFFECTS
Advertising is paid, non-personal communication that is designed to communicate in a creative manner, through the use of mass or information-directed media, the nature of products, services, and ideas. Advertising like coin has two sides on here, one thing is positive, other is negative. We have to balance it, control the concept of advertising show people. Different advertising has different effects, purpose. We cannot live without advertising in the life, wherever we can say advertising around the world. Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes. (Licensors, 2011) 2.1 Positive
Provide information to people, and build a relationship between provider and customer. Basic function is helping people know information from it. Customer can know what logo, brand, capability, function, price or something from advertising. 2.
Increase consumption, increase demand. A good advertising will be attracting interest of costumer, influent desire of purchase. 3.
Improve competition, development and promotion. It was one important way to competition in market by companies. When a new product will come into the market, it’s difficult to sell products if people don't know the name, purpose, price or something. So,...
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