effectiveness of sulit.com
BIBLIOGRAPHY
Changchit, Chuleeporn. Douthit, Shawn J., Hoffmeyer, Benjamin.”Online Shopping: What are factors important to shoppers?. 1 March 2005.
Lucas, Daxim L. “Shoppers evolving in Philippines: Study”. Philippine Daily Inquirer.14 August 2012
Monsuwe et al. “What drives consumer to shop online? A literature review”.International Journal of Service. 1 November 2004. Vol. 15: 102-121.
Monsuwe et al. “What drives consumer to shop online? A literature review”.International Journal of Service. 1 November 2004. Vol. 15: 102-121.
Naziret. al.“How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan?”. IJCSI International Journal of Computer Science Issues, May 2012. Vol. 9, Issue 3, No 1.
Rogal, Donal.Marketing: An Introduction for Students in Ireland. 2007.
Rohma, Andrew, VanithaSwaminathan. “A typology of online shoppers based on shopping motivations” Journal of Business Research 57 (2004) 748 – 757.
Shwu- Ing, Wu. “The Relationship between consumer characteristics and attitude towards online shopping” .Emerald Marketing Intelligence and Planning.21 January 2003. 37-44.
Vasterby&Chabert. “E: SHOPPING: A PARADIGM SHIFT IN BUYING BEHAVIOR”. IJRME. 2001. Vol. 1 Issue no. 2.
APPENDIX A
Republic of the Philippines
Polytechnic University of the Philippines
College of Business Administration
Department of Marketing Management
Sta. Mesa, Manila
Dear Respondents,
We, a group of students of College of Business, are conducting a research on “THE EFFECTIVENESS OF SULIT.COM IN DRIVING THE MARKETING STUDENTS TO SHOP ONLINE.” In this regard, we would like to ask your help, by answering our questions. Thank you very much for your cooperation.
Name/Optional: Gender: [ ] Female [ ] Male
Age: Year &Section:
1 Are you aware of Sulit.com? [ ] Yes [ ] No
2 Do you engage yourself in buying products through Sulit.com? [ ] Yes [ ] No
For 3 to 5 use the rating below to answer the questions
SA-
Changchit, Chuleeporn. Douthit, Shawn J., Hoffmeyer, Benjamin.”Online Shopping: What are factors important to shoppers?. 1 March 2005.
Lucas, Daxim L. “Shoppers evolving in Philippines: Study”. Philippine Daily Inquirer.14 August 2012
Monsuwe et al. “What drives consumer to shop online? A literature review”.International Journal of Service. 1 November 2004. Vol. 15: 102-121.
Monsuwe et al. “What drives consumer to shop online? A literature review”.International Journal of Service. 1 November 2004. Vol. 15: 102-121.
Naziret. al.“How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan?”. IJCSI International Journal of Computer Science Issues, May 2012. Vol. 9, Issue 3, No 1.
Rogal, Donal.Marketing: An Introduction for Students in Ireland. 2007.
Rohma, Andrew, VanithaSwaminathan. “A typology of online shoppers based on shopping motivations” Journal of Business Research 57 (2004) 748 – 757.
Shwu- Ing, Wu. “The Relationship between consumer characteristics and attitude towards online shopping” .Emerald Marketing Intelligence and Planning.21 January 2003. 37-44.
Vasterby&Chabert. “E: SHOPPING: A PARADIGM SHIFT IN BUYING BEHAVIOR”. IJRME. 2001. Vol. 1 Issue no. 2.
APPENDIX A
Republic of the Philippines
Polytechnic University of the Philippines
College of Business Administration
Department of Marketing Management
Sta. Mesa, Manila
Dear Respondents,
We, a group of students of College of Business, are conducting a research on “THE EFFECTIVENESS OF SULIT.COM IN DRIVING THE MARKETING STUDENTS TO SHOP ONLINE.” In this regard, we would like to ask your help, by answering our questions. Thank you very much for your cooperation.
Name/Optional: Gender: [ ] Female [ ] Male
Age: Year &Section:
1 Are you aware of Sulit.com? [ ] Yes [ ] No
2 Do you engage yourself in buying products through Sulit.com? [ ] Yes [ ] No
For 3 to 5 use the rating below to answer the questions
SA-
Bibliography: Rogal, Donal.Marketing: An Introduction for Students in Ireland. 2007. Rohma, Andrew, VanithaSwaminathan Vasterby&Chabert. “E: SHOPPING: A PARADIGM SHIFT IN BUYING BEHAVIOR”. IJRME. 2001. Vol. 1 Issue no. 2. APPENDIX A