Online Shopping vs. in Store Shopping
Introduction
As they do offline, consumers shop online for both goal-oriented and experiential reasons; in short, they shop to acquire items, and they shop to shop. However, goal-oriented motives are more common among online shoppers than are experiential motives. Importantly, consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping. Importantly, consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping.
Managerial Summary
We learned a lot by doing this experiment. When you set out to try to find the trends of students, it's not an easy task. We had to carefully decide which measures to take in order to test our hypothesis that students prefer to shop online only for textbooks and not personal items. We chose to go about doing this because we feel that it is important to know the trends that are going among college students. College students spend a lot of money of personal items such as clothing and gadgets we need to know where they are shopping for these things so we know how to market certain items. In this study, we wanted to basically find out if students prefer shopping online or in a retail stores. It was also important for us to find out if the trend of online shopping will be increasing by college students so that we know whether to tell the company that hired us whether or not to focus more on online sales. When we chose to survey 100 students in a general area on campus, we thought that would be a good way to sample our population. We wanted to try our best to get a good mixture of opinions from students that attend the university so that our results would be as accurate as possible. Throughout the way, we did run into some sampling issues that had to be corrected, but in the end it all worked out for the best. Our survey really returned some good results. Once we did our pretest and
As they do offline, consumers shop online for both goal-oriented and experiential reasons; in short, they shop to acquire items, and they shop to shop. However, goal-oriented motives are more common among online shoppers than are experiential motives. Importantly, consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping. Importantly, consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping.
Managerial Summary
We learned a lot by doing this experiment. When you set out to try to find the trends of students, it's not an easy task. We had to carefully decide which measures to take in order to test our hypothesis that students prefer to shop online only for textbooks and not personal items. We chose to go about doing this because we feel that it is important to know the trends that are going among college students. College students spend a lot of money of personal items such as clothing and gadgets we need to know where they are shopping for these things so we know how to market certain items. In this study, we wanted to basically find out if students prefer shopping online or in a retail stores. It was also important for us to find out if the trend of online shopping will be increasing by college students so that we know whether to tell the company that hired us whether or not to focus more on online sales. When we chose to survey 100 students in a general area on campus, we thought that would be a good way to sample our population. We wanted to try our best to get a good mixture of opinions from students that attend the university so that our results would be as accurate as possible. Throughout the way, we did run into some sampling issues that had to be corrected, but in the end it all worked out for the best. Our survey really returned some good results. Once we did our pretest and