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Project Guide
Case Study – Project Guide

IT2506 E-Business Applications
AY2013-2014, S1

Case Study – Project Guide
Introduction
The Case Study Project will take place between Weeks 1-12, culminating in a formal group presentation in Week 16. All work is conducted during your regularly schedule
LAB/Tutorial/eLearning sessions.
The goal of the project, simply put, is for students to learn what makes an e-business (e.g eCommerce, B2C) successful, and which factors lead to failure.

Schedule
The project schedule is as follows:
Week

Activity
Form project teams (refer to instructions on Blackboard)
Group Research

1-3

Successful E-Businesses


Teams are to research actual e-businesses that have been successful, and select one that they will use for their case study report.

Group Research
4

Unsuccessful E-Businesses


Teams are to research actual e-businesses that failed, and select one that they will use for their case study report.

Prepare & Submit Reports, Prepare for Presentation (10%)


Use the template (below) to prepare a report on each e-business. Submit via
Blackboard.



8

Prepare and rehearse for formal presentation.

Formal Group Presentations (10%)



Present as a team, using PowerPoint slides.



Summarize with an overall conclusion of what your team learned about what makes an e-business successful.



11-12

Presentation during your tutorial period

Plan for about 10-15 minutes per team (each student speaks for < 3 minutes). Note : As the sample report shown below is based on Pets, we strongly appreciate that all students avoid working on this topic.
Read (Week 2 Practical eLearning): Successful E-Commerce Websites: 15 Factors
Impacting Online Shopping Behavior

Nanyang Polytechnic
School of Information Technology

Page 1 of 4

IT2506 E-Business Applications
AY2013-2014, S1

Case Study – Project Guide

Template
Prepare your case study report using the template provided

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