Effectiveness of Advertisement in Telecom Industry

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PROJECT REPORT

On

A study on Effectiveness Of

Advertisement in telecom industry

Submitted to:-

B.K.School of Business Management,

Gujarat University,

Ahmadabad

Guided by:-

Dr. Prateek Kanchan

Submitted By:

Sachin chokhawala (1912)

ACKNOWLEDGEMENT

The satiation and euphonies that accompany the success completion of a task would be incomplete without a mention of people who made it possible. So, with immense gratitude, we acknowledge all those, whose guidance and encouragement served as a beacon light and crowned my effort with success.

We thank Dr. Prateek kanchan, our faculty and project guide for his valuable guidance and suggestions.

Lastly, I would like to thank all those who have directly or indirectly helped me complete the project successfully.

DECLARATION

 

I, Sachin chokhawala (1912) student of III Semester, studying at B. K. School of Business Management, hereby declare that this project titled “A study on Effectiveness Of Advertisement in telecom industry.”

This report has been prepared by us for fulfillment of subject “Special Study in the Development of Marketing”.

I further declare that this project has not been submitted earlier in any other university or institution for the award of any degree or diploma.

Sachin chokhawala (1912)

Index

|Sr. No. |Particular |Pg. No. | |1 |Executive Summary |II | |2 |1. Introduction |III | | |1.1 History of telecom industry | | | |1.2 Global scenario | | | |1.3 Indian overview | | | |1.4 Telecom subscriber base in India | | |3 |2. Analysis of Indian telecom industry | | | |2.1 Major players in Indian telecom industry | | |4 |3. Advertising – a powerful tool |28 | | |3.1 Role of advertising in modern business world |29 | | |3.2 Managing advertising decision |30 | | |3.3 Types of advertising | | | |3.4 Advertising trends in Indian telecom industry | | |5 |4. Overview of telecom sector advertising on TV during Jan- May ‘10 | | |6 |5. Research Methodology | | | |5.1 Research design | | | |5.2 Research Objective | | | |5.3 Limitation of the study | | |...
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