【Abstract】 It’s just a dozen years in the telecommunications industry in the largest in the world advanced level. According to China's telecom industry, the status quo, to form enterprise groups, adhere to technological innovation, customer-focused marketing strategy, etc.. For the promotion of China's telecom industry rapid development, the need to adapt to the fierce market competition, is of great significance.
Keywords: telecommunications companies, market conditions, Marketing Strategy
Economic globalization is the international Development of post-war Economic results. As the scientific and technological advances, the rapid Development of social productive forces, making Economic factors in international relations as a whole occupy an increasingly important position, goods, services, capital and Technology flows across borders increasingly large range of resources in a wider within the efficient allocation, International Economic cooperation has become a strategic goal. International Economic organizations vigorously promote trade, investment, and the capital. Technology and talent on a global scale is freer, more large-scale flow. This situation makes it obvious among the industry, market and customers in increasingly globalized competition, in which communication industry is much more obvious.
1 opportunities and challenges to the telecom industry
Economic globalization, making each country's economic interpenetration, interdependence of national economies with the world economy already has the indivisibility of the world economy is moving from era of industrial economy towards globalization, knowledge-based economy. Economic globalization to China's telecom Industry raised competitive pressures and challenges. Economic globalization requires the well-known international conventions and rules, but also to its development has provided rare opportunities and broad market space.
1. Economic... [continues]
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(2011, 05). Telecom Marketing Strategy of China. StudyMode.com. Retrieved 05, 2011, from http://www.studymode.com/essays/Telecom-Marketing-Strategy-Of-China-693330.html
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