Ecommerce

Only available on StudyMode
  • Download(s) : 25
  • Published : April 2, 2013
Open Document
Text Preview
E-Commerce
Ricardo Colomo
INTERNATIONALIZATION
AND TECHNOLOGY (USA)
VALDRINAL CASE

February, 2013

Ana Álvarez, Pamela Alduey, Sonia Cañavate and Lidia Chávez

Internationalization and Technology
Index
I. Introduction
II. US Wine Market
a. Overview
b. Before opening an online store
III.
III. Internationalization and Technology
a. Key E-Commerce Themes
- Online Store Basics features
- Virtual Club Privé
b. Mobile E-Commerce (mobile payments)
c. Social E-Commerce
IV. Key Points
V. Sources of Information

Introduction
“The dynamic business strategies and
operations of many companies have
become highly influenced in recent years
by the forces of globalization and
advances
in
information
and
communication technologies.
Internationalization of Business and IT
provides opportunities
-Market expansion
-Cost reduction
-Risk diversification
-Potential increases in productive
efficiencies.
But… It can produce failures to
understand how to combine technology
and globalization strategies!!!

II. US Wine Market
World's top wine drinkers in 2011 = 3.7 billion bottles
of wine.
Consumption +4.5% in one year.
Leading consumer market for wines +$10 per bottle.
2006 to 2010:
Wine retailing +$10 +14.7%
$5-$10 range +10.7%
Low-priced wines -$5 +0.95 %

US wine consumption to grow 10% between 2011
and 2015 (13 liters per adult per year).
(Source: International Wine and Spirit Research (IWSR) Consulting Group for Vinexpo, Bordeaux, France)

2011 US Spanish wine imports

299,160,830.00 value
6.21% of total wine imports
6th place

US E-Commerce Overview
E-Commerce market
Year

Total US
retail

E-Commerce %
of total retail

Consumers are spending
more via e-commerce.

2012

>218B

10%

2013

>240B

10%

More wealthy consumers
and
and high-margin products.

E-commerce shoppers
E-commerce
shoppers

Internet
population

Online
shoppers

E-Commerce Penetration
Internet Pop.

2012

235M

184M

78.3%

2013

239M

189M

79.1%

(Source: Department of Commerce, Internet World Stats, Company records, JP Morgan 2011 Internet sector Outlook, in E-commerce Landscape 2012, slideshare.com (http://www.slideshare.net/joshyang/ecommerce-landscape-2012).

Before opening online store you should know…

Federal Trade Commission (FTC): regulations for
commercial email, online advertising and consumer
privacy.
Payment Card Industry Security Standards Council (PCISSC): data security standards and regulations for handling, processing and storing customer’s financial
data.
Privacy Policy

CAN-SPAM Act (Controlling the Assault of Non-Solicited
Pornography and Marketing Act): legal framework for
commercial email messages.

III. Internationalization and Technology
Online Store Basics features
Never sold online before? It’s easy!!!!!!!

Shopify is a powerful ecommerce website solution that allows you to sell online by providing everything you need to create an online store.

Features
1. Customize the look of your website

Features
2. Accept credit cards with a secure
shopping cart
Certified PCI compliant

4. You can buy a new domain
through Shopify

3. Give customers a crystal clear
view of your products with our
innovative Zoom tool

Features

5.
5. Shopify was the first hosted
ecommerce website solution to use a
content delivery network. CDN

Features
6. Potential customers must be able
to find your store using search
engines. With an SEO friendly
CMS, Shopify supports best
practices like customizable H1, title
and meta tags and SEO friendly
urls

7. Discount code & coupon engine.

Cost

Virtual Club Privé Valdrinal
Why

To expand the virtual
and select market.
To promote wine culture
To know and negotiate
directly with foreing
wine customers.
To belong to the
International Wine Club
Assotiation

Advantages for Customers
Specific relevant
information about
offered...
tracking img