Ecommerce
E-Commerce
Ricardo Colomo
INTERNATIONALIZATION
AND TECHNOLOGY (USA)
VALDRINAL CASE
February, 2013
Ana Álvarez, Pamela Alduey, Sonia Cañavate and Lidia Chávez
Internationalization and Technology
Index
I. Introduction
II. US Wine Market
a. Overview
b. Before opening an online store
III.
III. Internationalization and Technology
a. Key E-Commerce Themes
- Online Store Basics features
- Virtual Club Privé
b. Mobile E-Commerce (mobile payments)
c. Social E-Commerce
IV. Key Points
V. Sources of Information
Introduction
“The dynamic business strategies and operations of many companies have become highly influenced in recent years by the forces of globalization and advances in information and communication technologies.
Internationalization of Business and IT provides opportunities
-Market expansion
-Cost reduction
-Risk diversification
-Potential increases in productive efficiencies. But… It can produce failures to understand how to combine technology and globalization strategies!!!
II. US Wine Market
World's top wine drinkers in 2011 = 3.7 billion bottles of wine.
Consumption +4.5% in one year.
Leading consumer market for wines +$10 per bottle.
2006 to 2010:
Wine retailing +$10 +14.7%
$5-$10 range +10.7%
Low-priced wines -$5 +0.95 %
US wine consumption to grow 10% between 2011 and 2015 (13 liters per adult per year).
(Source: International Wine and Spirit Research (IWSR) Consulting Group for Vinexpo, Bordeaux, France)
2011 US Spanish wine imports
299,160,830.00 value
6.21% of total wine imports
6th place
US E-Commerce Overview
E-Commerce market
Year
Total US retail E-Commerce % of total retail
Consumers are spending more via e-commerce.
2012
>218B
10%
2013
>240B
10%
More wealthy consumers and and high-margin products.
E-commerce shoppers
E-commerce
shoppers
Internet population Online shoppers E-Commerce Penetration
Internet Pop.
2012
Ricardo Colomo
INTERNATIONALIZATION
AND TECHNOLOGY (USA)
VALDRINAL CASE
February, 2013
Ana Álvarez, Pamela Alduey, Sonia Cañavate and Lidia Chávez
Internationalization and Technology
Index
I. Introduction
II. US Wine Market
a. Overview
b. Before opening an online store
III.
III. Internationalization and Technology
a. Key E-Commerce Themes
- Online Store Basics features
- Virtual Club Privé
b. Mobile E-Commerce (mobile payments)
c. Social E-Commerce
IV. Key Points
V. Sources of Information
Introduction
“The dynamic business strategies and operations of many companies have become highly influenced in recent years by the forces of globalization and advances in information and communication technologies.
Internationalization of Business and IT provides opportunities
-Market expansion
-Cost reduction
-Risk diversification
-Potential increases in productive efficiencies. But… It can produce failures to understand how to combine technology and globalization strategies!!!
II. US Wine Market
World's top wine drinkers in 2011 = 3.7 billion bottles of wine.
Consumption +4.5% in one year.
Leading consumer market for wines +$10 per bottle.
2006 to 2010:
Wine retailing +$10 +14.7%
$5-$10 range +10.7%
Low-priced wines -$5 +0.95 %
US wine consumption to grow 10% between 2011 and 2015 (13 liters per adult per year).
(Source: International Wine and Spirit Research (IWSR) Consulting Group for Vinexpo, Bordeaux, France)
2011 US Spanish wine imports
299,160,830.00 value
6.21% of total wine imports
6th place
US E-Commerce Overview
E-Commerce market
Year
Total US retail E-Commerce % of total retail
Consumers are spending more via e-commerce.
2012
>218B
10%
2013
>240B
10%
More wealthy consumers and and high-margin products.
E-commerce shoppers
E-commerce
shoppers
Internet population Online shoppers E-Commerce Penetration
Internet Pop.
2012