Ecommerce Industry
C
The client develops, manufactures and sells a wide array of electronics products to both the business and consumer markets. Senior executives believed it was time to improve its responsiveness to customers and establish a more direct link through an expanded eCommerce effort. Hitachi Consulting rebuilt the client’s existing BtoC site in order to create a fully functional eStore. In its first holiday season, the updated eStore drove: a more than 35 percent increase in orders a greater than 100 percent increase in site visits an over 50 percent increase in revenue
Case Study: Complete eCommerce Solution for the U.S. Operation of a Global Consumer Electronics Company
Business Challenge The client wanted to establish a more direct link to consumers through its Business to Customer (BtoC) operations while minimizing the negative impact on its core business. They were particularly interested in expanding their eCommerce channel to meet this objective. A solution which would be built on a long term view of both their business and technical environments was necessary. There was limited understanding of the requirements for such an effort. The ideal product mix to be sold online had not been defined Target sales had not been tested against external benchmarks or internal capabilities End-consumer segmentation or shopping patterns/preferences were unclear The existing eCommerce platform did not have sufficient capacity to handle the increases in transaction volume implied by the Client’s targets The level of investment and organizational change required was not understood The Solution The Hitachi Consulting team created an integrated BtoC eCommerce strategy that provided a multi-year blueprint for supporting target growth and increased profitability. The corresponding technology strategy was designed to support a planned expansion that A recommended eCommerce organization and business processes Economic forecasts and pro forma
The client develops, manufactures and sells a wide array of electronics products to both the business and consumer markets. Senior executives believed it was time to improve its responsiveness to customers and establish a more direct link through an expanded eCommerce effort. Hitachi Consulting rebuilt the client’s existing BtoC site in order to create a fully functional eStore. In its first holiday season, the updated eStore drove: a more than 35 percent increase in orders a greater than 100 percent increase in site visits an over 50 percent increase in revenue
Case Study: Complete eCommerce Solution for the U.S. Operation of a Global Consumer Electronics Company
Business Challenge The client wanted to establish a more direct link to consumers through its Business to Customer (BtoC) operations while minimizing the negative impact on its core business. They were particularly interested in expanding their eCommerce channel to meet this objective. A solution which would be built on a long term view of both their business and technical environments was necessary. There was limited understanding of the requirements for such an effort. The ideal product mix to be sold online had not been defined Target sales had not been tested against external benchmarks or internal capabilities End-consumer segmentation or shopping patterns/preferences were unclear The existing eCommerce platform did not have sufficient capacity to handle the increases in transaction volume implied by the Client’s targets The level of investment and organizational change required was not understood The Solution The Hitachi Consulting team created an integrated BtoC eCommerce strategy that provided a multi-year blueprint for supporting target growth and increased profitability. The corresponding technology strategy was designed to support a planned expansion that A recommended eCommerce organization and business processes Economic forecasts and pro forma