Eads Case Study

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EADS-AIRBUS (Case Study)

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EADS-AIRBUS
Table of contents
Executive Summary……………………………………………………………………..3 History of EADS ………………………………………………………………………4-5 Organization of EADS …………………………………………………………………. 6 Divisions of EADS ………………………………...…………………………………7-8 Strategy of EADS………………………………………………………………………9 Clients & Competitors of EADS………………………………..................................10-13 Shareholder’s Structure……………………………………………………..………14-16 Company Policy ………………………..…………………………………..…………17 A-380 / the first commercial flight by Singapore Airlines from Singapore to Sidney on 25-Oct-07 – a successful marketing campaign, up to USD 100K for one ticket! ….17-18 Case questions ……………………….…………………………………..……….18-25 Bibliography…………………………………………………………………………26-27

Executive Summary:
EADS is a global leader in aerospace, defence and related services. The Group includes the aircraft manufacturer Airbus, the world's largest helicopter supplier Euro copter and EADS Astrium, the European leader in space programmes from Arianne to Galileo. EADS is the major partner in the Euro fighter consortium, develops the A400M military transport aircraft, and holds a stake in the joint venture MBDA, the international leader in missile systems.

The Group employs about 116,000 people at more than 70 production sites, above all in France, Germany, the UK and Spain as well as in the U.S. and Australia. A global network of more than 30 Representative Offices maintains contact with the customers. In 2006, the company generated revenues of € 39.4 billion.

EADS, an N.V. according to Dutch company law, is listed on the Frankfurt, Madrid and Paris stock exchanges. Following ongoing transactions of the core shareholders, 49.5 percent of the shares will be widely distributed among public shareholders including EADS employees; Daimler AG and SOGEADE (Leader, French state) will hold 22.5 percent each, the Spanish state holding company SEPI (Sociedad Estatal de Participaciones Industriales) owns 5.5 percent. EADS emerged in 2000 from the link-up of the German DaimlerChrysler Aerospace AG, the French Aerospatiale Matra and CASA of Spain.

Rüdiger Grube, Member of the Board of Daimler AG, is Chairman of the Board of Directors. EADS has an integrated headquarters with central functions of the company being located in Munich and Paris under the direction of the Chief Executive Officer Louis Gallois.

History of EADS
The European Aeronautic Defence and Space Company EADS N.V. (EADS) is a large European aerospace corporation, formed by the merger on July 10, 2000 of DaimlerChrysler Aerospace AG (DASA) of Germany, Aérospatiale-Matra of France, and Construcciones Aeronáuticas SA (CASA) of Spain. The company develops and markets civil and military aircraft, as well as missiles, space rockets, satellites, and related systems. Early 1995- the German aerospace and defence company DaimlerChrysler Aerospace (DASA) and its British counterpart British Aerospace keen to create a transnational aerospace and defence company. The two companies envisaged including Aérospatiale, the other major European aerospace company, but only after its privatization. The first stage of this integration was seen as the transformation of Airbus from a consortium of British Aerospace. June 1997- European governments wished to see the merger of their defence manufacturers into a single entity, a European Aerospace and Defence Company July 1998- Merger discussions began between...
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