Dunnes Stores Project
Dunnes stores.
SWOT Analysis:
Strengths:
Established as self-financed company.
Strong partnerships with good quality popular brands.
Revolutionised the whole retail industry forever through innovation from its founder Ben Dunne.
Weakness’s:
Labour force strikes?
Opportunities:
Expand to more countries than the current 5.
Expand to or add new business sectors such as electronics or hardware.
Invest in more foreign cuisine to keep up with their foreign competitors such as Lidl and Aldi.
Threats:
Well-known retail competitors such as Supervalu ,Tesco, Lidl and Aldi
Clothing rivals such as Penney’s, Marks and Spencer and Debenhams.
Partnership problems.
Structure:
Initially Dunnes Stores started off with a simple structure with only one store established in 1944 in Patrick Street in cork. Then, in 1963, Dunne grouped his growing number of stores under a new corporate structure, Dunne’s Holding Company, which took over ownership of the entire operation. Now in 2015 the structure of Dunnes Stores has changed to a divisional structure due to the growth of sales, profits, staff and company expansion spanning to 5 countries.
Type:
Dunne’s stores was established in 1944 by its founder Ben Dunne. Dunnes Stores is a retail chain that primarily sells food, clothes and household wares. Dunnes stores employs almost 15,000 employees spanning over 155 stores in 5 different countries. Although it is not known worldwide it is still a well-recognised retail chain. Dunnes currently controls 23.5% of the market share. On the 31st of October 2014 Dunnes stores had an overall turnover of 3.4billion.
Vision:
In the visionary spirit of Ben Dunne, Dunnes stores promises to continue to evolve. By striving to be a world class retailer, Dunnes Stores aims to deliver the best to its customers and to maintain their good name for high quality goods in contemporary fashion and homewares which includes collaborations with leading Irish designers Paul Costelloe, Helen James and
SWOT Analysis:
Strengths:
Established as self-financed company.
Strong partnerships with good quality popular brands.
Revolutionised the whole retail industry forever through innovation from its founder Ben Dunne.
Weakness’s:
Labour force strikes?
Opportunities:
Expand to more countries than the current 5.
Expand to or add new business sectors such as electronics or hardware.
Invest in more foreign cuisine to keep up with their foreign competitors such as Lidl and Aldi.
Threats:
Well-known retail competitors such as Supervalu ,Tesco, Lidl and Aldi
Clothing rivals such as Penney’s, Marks and Spencer and Debenhams.
Partnership problems.
Structure:
Initially Dunnes Stores started off with a simple structure with only one store established in 1944 in Patrick Street in cork. Then, in 1963, Dunne grouped his growing number of stores under a new corporate structure, Dunne’s Holding Company, which took over ownership of the entire operation. Now in 2015 the structure of Dunnes Stores has changed to a divisional structure due to the growth of sales, profits, staff and company expansion spanning to 5 countries.
Type:
Dunne’s stores was established in 1944 by its founder Ben Dunne. Dunnes Stores is a retail chain that primarily sells food, clothes and household wares. Dunnes stores employs almost 15,000 employees spanning over 155 stores in 5 different countries. Although it is not known worldwide it is still a well-recognised retail chain. Dunnes currently controls 23.5% of the market share. On the 31st of October 2014 Dunnes stores had an overall turnover of 3.4billion.
Vision:
In the visionary spirit of Ben Dunne, Dunnes stores promises to continue to evolve. By striving to be a world class retailer, Dunnes Stores aims to deliver the best to its customers and to maintain their good name for high quality goods in contemporary fashion and homewares which includes collaborations with leading Irish designers Paul Costelloe, Helen James and