Dth and Its Popularity in Bangalore

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“PENETRATION AND POPULARITY OF DTH SERVICES IN BANGALORE CITY” “PENETRATION AND POPULARITY OF DTH SERVICES IN BANGALORE CITY”

A PROJECT REPORT
ON

“PENETRATION AND POPULARITY OF DTH SERVICES IN BANGALORE CITY”

SUBMITTED TO
ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES (AIMS)
BANGALORE

BY
MRITYUNJOY BORA
SAGAR DEB ROY
ANSHUMAN PURKAYASTHA
MANAS JYOTI DEKA
VIKAS CHANDRA JAIN
BATCH: JULY 2009-2011

ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES
1ST CROSS, 1ST STAGE
PEENYA, BANGALORE – 560058.

DECLARATION

We hereby declare that this project report is the record of authentic work carried out by us during the period from 6th April 2010 to 31st May 2010 and has not been submitted earlier to any university or institute for the award of any degree/diploma etc.

Name of the Student:

MRITYUNJOY BORA
SAGAR DEB ROY
ANSHUMAN PURKAYASTHA
MANAS JYOTI DEKA
VIKAS CHANDRA JAIN

Date:

ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES

Certificate

This is to certify that Mr. Mrityunjoy Bora, Mr. Sagar Deb Roy, Mr. Anshuman Purkayastha, Mr. Manas Jyoti Deka, & Mr. Vikas Chandra Jain of Acharya Institute of Management & Sciences has successfully completed the project work titled in partial fulfillment of requirement for the completion of PG course. This project report is the record of authentic work carried out by them during the period from 6th April to 31st May in which he has worked under my guidance.

Project Guide:

Aishwariya P. S.Abhinn Baxi

Program Manager:

Ambali Srikumar

Date:
Place: Bangalore

ACKNOWLEDGEMENT

In this project report we have made an honest and dedicated attempt to make the research material as authentic as it could. And we earnestly hope that it provides useful and workable information and knowledge to any person reading it. During this small time frame of two months in which the project reached its completion, there were a few people whom we would like to make a mention of and without whose help the project would have never seen the light of day. We also thank to our supportive and dedicated group of faculty member for their timely response through personal meeting, which immensely helped in giving the project the initial direction it needed. We would like give sincere gratitude to our Prof. Ms. Ambali Srikumar, Prof. Aishwariya P. S., Prof. Abhinn Baxi, for their encouragement, providing necessary information required to carry out the project and also giving their personal time to guide us whenever problem arose. We also like to thanks to those peoples who gave their time to help us to gather information and each and every person who some or other way are linked with this project work.

Name of the Student:
MRITYUNJOY BORA
SAGAR DEB ROY
ANSHUMAN PURKAYASTHA
MANAS JYOTI DEKA
VIKAS CHANDRA JAIN

CONTENT

Chapter No.| Chapter Name| Page No.|
1| EXECUTIVE SUMMARY| 6 – 8|
2| INTRODUCTION| 9 – 22|
3| COMPANY PROFILE| 23 – 43|
4| REVIEW OF LITERATURE| 44 – 56|
5| RESEARCH METHODOLOGY| 57 – 66|
6| DATA ANALYSIS| 67 – 98|
7| CONCLUSION| 99 – 108|
8| FINDINGS| 109 – 111|
9| BIBLOGRAPHY| 112 – 113|

EXECUTIVE SUMMARY

Research purpose

In the current context of the global financial meltdown, the Direct to Home (DTH) industry in India is in the throes of multifarious challenges and opportunities. The ‘big game’ is all about shaping up grandiose plans to master the winning rules to garner as much portion of the Indian DTH pie as possible by a handful of players. Since the DTH space denotes ‘big value’, akin to the space occupied by television and telephony, inter-firm rivalries have thrown up price wars, discount schemes, procurement of transponders, ambitious targets for improving the subscription base, popular bouquet of channels, set top boxes with superior quality of videos, improving content, etc. as a desperate means to entice the Indian viewer. A neat 20...
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