Project Report on Vishal Retail Pvt. Ltd.

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DECLARATION

I hereby declare that this project report is the result of 2 month summer training done by Jitesh in VISHAL RETAIL PRIVATE LIMITED.

This is to further declare that this project report is authentic and a group effort and not submitted by any other student previously to receive a degree.

DATE:

Jitesh

BUSINESS DEVELOPMENT PROJECT

UNIVERSITY SCHOOL OF MANAGEMENT STUDIES
G.G.S. INDRAPRASTHA UNIVERSITY

SUMMER TRAINING REPORT
JUNE-JULY 2007
Submitted By: JITESH MBA 3rd sem.

Roll no. 105

ACKNOWLEDEGMENT

I herby offer my sincere and profound thanks to Mr. AMBIK- president Vishal retails, who gave us such a challenging project and guided us through out our project including analysis and presentation of the same. Without him we would not been able to complete our project successfully.

I would also like to thank HR department and in particular Mr. SHALENDRA GUPTA for his valuable support.
I would also like to thank my mentor Prof. S. SANJAY KUMAR for all the guidance and support required from time to time.

In addition I would like to give my sincere thanks to my team members with whom I worked. It was a great experience working with these people.

REKHA M. DHAWAN
ANKUR CHAUHAN
AKHILESH GUPTA
SANDEEP KUMAR
SANJOY BARUA
ANKIT SONEJA
ANKIT GUPTA

DECLARATION

I hereby declare that this project report is the result of 2 month summer training done by JITESH in VISHAL RETAIL PRIVATE LIMITED.

This is to further declare that this project report is authentic and not being submitted by any other student previously.

DATE:

(Prof. S. SANJAY KUMAR)

EXECUTIVE SUMMARY

The project is about business development strategy of Vishal retail in near future as a part of expansion plan being adopted by the company. The company is targeting at three figures in term of its number of stores which are presently 55. This project report suggests prospective locations and site where Vishal retail can open up its new stores. Area covered is Delhi and NCR where presently it has 7 stores. It also includes details about the consumer who come at Vishal mega mart for shopping. A survey was conducted to know behavior of consumers while they go for shopping in a particular retail store. A questionnaire has been drafted for the same, to understand the psyche of the VISHAL MEGA MART customers to know their needs and expectations which can be further utilized by the company to gain a competitive edge over the competitors. On the basis of analysis done and key finding, Delhi and NCR region was scanned and SWOT analysis of each and every corner was done to find the prospective location where Vishal retail can open its future stores. Property rates of the selected locations were found out and the most critical location was selected. Similar kind of research were done in various parts of the country by different teams to support Vishal retail expansion plan.

1.INTRODUCTION
India's vast middle class and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets. Driven by changing lifestyles, strong income growth and favorable demographic patterns, Indian retail is expected to grow 25 per cent annually. Modern retail in India could be worth US$ 175-200 billion by 2016. With the economy booming, competition in the marketplace is fierce. According to 'Retail in India Getting Organized to Drive Growth', a report by AT Kearney and the Confederation of Indian Industry, retail is one of India's fastest growing industries with a 5 per cent compounded annual growth rate and expected revenues of US$ 320 billion in 2007. Rising incomes, increasing consumerism in urban areas and an...
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