Bharti Airtel has been divided into distinct business units, as follows: The Mobile Services division is probably the most valuable division of Bharti Airtel. Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers. It provides numerous value added services such as mobile apps, hello tunes, m-commerce, wireless internet etc. The Airtel Telemedia Services division provides high speed broadband internet and related services. It also provides landline service in 93 cities across India. It also launched its DTH services in 2008 and is present in more than 150 cities now. The Enterprise Services division provides a diverse portfolio of services to large Enterprise and Carrier customers. This division is further divided into two unite: Carrier business unit and Corporate business unit. The Corporate Business Unit provides end to end telecom solutions to India’s large corporate. It specializes in providing customized solutions to address the unique requirements of different industry verticals. The Carrier Business Unit provides long distance wholesale voice and data services to carrier customers as well as to other business units of Airtel. It is present in significant capacity in the International arena as well. Differentiation
Cost leadership- AIRTEL CELLULAR
Source of competitive advantage
The Digital TV Services provides customers with a unique TV viewing experience with a wide variety of channels and programmes and with the on-demand content on Airtel Live. The international business group deals with all of Airtel’s operations outside India and South Asia. Bharti Airtel has comparatively low levels of diversification, and it follows a Dominant Business strategy. The second quarter financials of Airtel show that its mobile services division had a...
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