Mba Note Books and Research Papers

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“To study sales potential of Aircel ’’

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(Region - BAREILLY)

FOR THE PARTIAL FULFILMENT OF THE B.B.A PROGRAM OF M.J.P.ROHILKHAND UNIVERSITY, BAREILLY SESSION- 2008-2011

Submitted to:- Submitted By: - Ms. Sandhya Tripathi Pramod Kumar PROJECT GUIDE B.B.A.- VI th Sem. (c) I.I.M.S, Bareilly. Roll no. 915586 INVERTIS INSTITUTE OF MANAGEMENT STUDIES

PREFACE

Telecommunication is the assisted transmission of signals over a distance for the purpose of communication. Telecommunication typically involves the use of electronic devices such as the telephone, television, radio or computer.The Indian Telecommunications network with 110.01 million connections is the fifth largest in the world and the second largest among the emerging economies of Asia.

In the last 3 years, two out of every three new telephone subscribers were wireless subscribers. Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is expected to bypass 2.5 million new subscribers per month by 2007. The wireless technologies currently in use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country.

Aircel is one amongst all mobile phone service providers in India. Aircel was founded by NRI businessman C Sivasankaran . It offers both prepaid and postpaid GSM cellular phone coverage throughout southern, north east India Jammu and Kashmir, Himachal Pradesh, West Bengal, Bihar and Mumbai, and is rapidly pervading throughout entire nation. It is promising to be India’s pioneer in mobile technology and mobile services… To know the market potential for wireless industry is of prime importance, since many organizations for the sake to reach acme endeavoring their fullest effort, implementing new strategies and for sales potential it is important to know the promotional offers of an organization especially a newly launched firm, to frame according to the market, and I served for the same to determine the potential of the various offers as well as the concerned firm.

Acknowledgement

THIS PROJECT REPORT BEARS THE IMPRINT OF MANY PEOPLE WHO WERE EITHER DIRECTLY OR INDIRECTLY INVOLVED IN THE SUCCESSFUL COMPLETION OF THIS PROJECT WORK. I expressed my sincere indebtedness to Mrs. Sandhya Tripathi (Faculty of IIMS) who provides me opportunity and under whose guidance; I was able to complete my project. It is with a deep sense of gratitude and thankfulness that I submit my research work. I convey my sincere thanks to

Prof. Arpan Khstgir (Director of IIMS.)
Ms. Prachi Pathak (Co-Ordinator of BBA)
For his able guidance & active association & constructive suggestions, this immensely helped in the preparation of this project at all stages. I shall always remember the valuable help given to me by all this associates.

(Pramod Kumar)

TABLE OF CONTENTS

Executive Summary

1. objectives
2. Introduction
4. Company profile
5. Theoretical background
6. Research Methodology
7. Major Competition
8. Literature Review
9. Limitation
10. Conclusion
11. Bibliography

EXECUTIVE SUMMARY

The objective of the project was to find out the sales potential of Aircel. By measuring various aspects of the services provided by Aircel, and accordingly...
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