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ON “To study sales potential of Aircel ’’

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(Region - BAREILLY)

FOR THE PARTIAL FULFILMENT OF THE B.B.A PROGRAM OF M.J.P.ROHILKHAND UNIVERSITY, BAREILLY
SESSION- 2008-2011

Submitted to:- Submitted By: - Ms. Sandhya Tripathi Pramod Kumar
PROJECT GUIDE B.B.A.- VI th Sem. (c) I.I.M.S, Bareilly. Roll no. 915586 INVERTIS INSTITUTE OF MANAGEMENT STUDIES

PREFACE

Telecommunication is the assisted transmission of signals over a distance for the purpose of communication. Telecommunication typically involves the use of electronic devices such as the telephone, television, radio or computer.The Indian Telecommunications network with 110.01 million connections is the fifth largest in the world and the second largest among the emerging economies of Asia.

In the last 3 years, two out of every three new telephone subscribers were wireless subscribers. Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is expected to bypass 2.5 million new subscribers per month by 2007. The wireless technologies currently in use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country.

Aircel is one amongst all mobile phone service providers in India. Aircel was founded by NRI businessman C Sivasankaran . It offers both prepaid and postpaid GSM cellular phone coverage throughout southern, north east India Jammu and Kashmir, Himachal Pradesh, West Bengal, Bihar and Mumbai, and is rapidly pervading throughout entire

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