Total Access Communication Public Company Limited (DTAC) is the second largest GSM mobile phone provider in Thailand (after AIS). Dtac is owned by TELENOR both directly and indirectly. “Dtac” brand, was founded in August 1989 to provide wireless telecommunication service in 800 Mhz and 1800 Mhz frequency brand in Bangkok Thailand under a 27 years “Built-Tranfer-Operate” concession granted granted by CAT Telecom Public Company Limited.
Dtac is telecommunication product and service there are Mobile E-mail Suite, SMS Suite, GPRS Suite, Voice Suite, and Service Suite. Dtac have two kind of their service are postpaid and prepaid brand Dtac Happy (top-up money).
Product or Service
Products of DTAC
Under pricing competition driven in the market, DTAC offers product and service in lower price-based structure and customer care oriented (Total Access Communication’s annual report, 2006). DTAC provides two categories of main services which are Pre-paid and Post-Paid to satisfy the exact and actual need of customer. DTAC also provides a wide variety type of package and promotion to capture wide range of targeted customers from metropolitan and provincial area. Moreover, DTAC also provides supplement services in correlate with the main services such as feel good services, a variety of service for at most convenience of customer, international roaming and international call and mobile ATM. DTAC has categorized “Happy” for the brand for mass market for common user. And postpaid service is targeting for a more functional customers’ need. Value added Service (VAS) in the year 2007 was driven further by the expansion of high speed data network using EDGE technology to cover the whole country. VAS is dividing in four types of services consisting of Short Message Service (SMS), Mobile Internet Service on EDGE or GPRS network, Ring Back Tone and content download (Total Access Communication’s annual report, 2007).
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