Dragonfley Company Case Study Essay
DragonFly corporation case
Dragonfly Corporation is high end teenage clothing stores based in Seattle. It was founded in 1994 by Janet and Michael Thompson former buyers in a department store, and mostly financed by Janet`s parents.
Unfortunately once launched the store didn’t live up to the expectations; the sales were insufficient, margin too small, they had inventory management problem and started to fall behind in the rent payment. To offset their losses and the inventory surplus, they decided to open a second store in an enhanced location. Undeniably their strategy worked; inventory was down, sales were up, turnover had increase, and most payable were in time except for the Crossroad rent unpaid balance. Just when Dragonfly started
Dragonfly Corporation is high end teenage clothing stores based in Seattle. It was founded in 1994 by Janet and Michael Thompson former buyers in a department store, and mostly financed by Janet`s parents.
Unfortunately once launched the store didn’t live up to the expectations; the sales were insufficient, margin too small, they had inventory management problem and started to fall behind in the rent payment. To offset their losses and the inventory surplus, they decided to open a second store in an enhanced location. Undeniably their strategy worked; inventory was down, sales were up, turnover had increase, and most payable were in time except for the Crossroad rent unpaid balance. Just when Dragonfly started