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Donut Factory

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Donut Factory
Overview of Donut Factory

Donut Factory is based in Singapore. We specialize not only in gourmet donuts made from our proprietary recipe, but also in meals, snacks and an extensive array of beverages.
We opened our first 'theatre style', take-away outlet in December 2006 and were blown away by the fantastic response we received from our customers starting day one. Since then, we continuously push ourselves to offer an innovative array of products at our take-away outlets and our contemporary cafes.
To us, it's all about quality. Our quest to present our customers with delectable, trend-setting products at affordable prices is never-ending. Our see-through production area in each outlet assures our customers of the freshest possible product at all times.
To expand our reach to our customers we obtained Halal Certification for all our products in March 2010.

Donuts varieties have many choices, about 10 kinds of flavor.
Donut Factory is selling many dishes and beverages at the shop or café. It offers not only donuts from highest quality ingredients from our very own recipes. They are light, fluffy, non-oily and not that sweet. They do sell salads, pasta, burgers and wraps, soups, rice, icecreams and beverages.

4 outlets in Singapore – Suntec city (first to open) – Novena Square – Tiong bahru plaza – the centerpoint.

Delivery services is available to selected areas/ households within 10mins walking distance from their outlets. Minimum order is $25/trip. $5 delivery charge is applicable for orders below $25.

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Donut factory is selling many dishes and beverages at the shop or café.

Situation analysis

Donut Factory is the first local donut shop to be open. And are halal certificated for all the products. This makes the shop very hot selling and popular with it.

Competitors of donut joints in Singapore are, J. Co donut, Dunkin’ donut, Munchy donut, Missy donut, Dippin’ donut, DC Donut and Donut

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