Situational Analysis Mr Donut

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Holy Angel University
Angeles City
College of Business and Administration (2nd semester)

Retailing
Management
Situation Analysis
(Retail Store: Mister Donut)

Submitted to:
Mrs. Ma. Cristina Naguit

Submitted by:
Dizon, Nicko
Tongol, Patrick
Sabile, Juan Paulo
Ong, Mary Grace
Lagman, Camille Rose

MK-333

I. Industry Analysis

Doughnut or more popularly known as donuts is not a pervasive culinary culture in Philippines, although thousands of donuts at roadside stalls and the school canteens have been selling this. Then Mister Donut came who revolutionized the way Filipino look at donuts.

Filipino people are started to love eating donuts as early as 1980’s which they adopted from United State of America particularly in Boston. From the streets of Boston, USA in 1955, Mister Donut reached the Philippines in 1982 and is now one of the fastest growing food brands in the country. Currently, they have over 2, 000 shop nationwide. They sell thousands of donuts and other baked product each day and continuously bring smiles to million Filipinos.

Donut industry has been increase. There are a lot of stores that sells donut because Filipino is fond of eating specially sweets like donuts. They are also having this tradition “pasalubong”. This occurs when a worker or the parents after work they bring homecoming treats to their children. Donuts are always in the trend because they are flexible in terms of flavor and design. They offered a lot of flavors (i.e. Bavarian, strawberry etc.) they can easily adapt when there an occasions.

Even there are a lot of baked product offered in the market still donuts is the one used as a homecoming treats or as a gift. Popularity of donut still increases because most Filipinos are having fun in baking. Today, the most in demand course offered in Philippines is culinary or related in cooking and baking.

II. Market Analysis

In the survey have been conducted to the costumers of Mister Donut which...
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