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Consumer Perception study
On
Chocolate

Subject: Business Communication
Sub Code: BUS 231
Sec: 01

Equipped For:

Md. Kamrul Hasan
Assistant Professor
Department of Business Administration
East West University

Submitted By: Munia Haque 2010-1-10-081 Tazkia Hassin 2010-1-10-094 Tamanna Islam 2010-1-10-097 Ferdousia Akhter 2010-2-14-046

Date of Submission: 12th December 2012 Letter of Transmittal

12th December, 2012 Md. Kamrul Hasan Assistant Professor Department of Business Administration East West University

Dear Sir, In compliance with we are submitting our report on consumer perception study of five chocolate brands. We followed standard methodology and survey to prepare this report. According to your direction, we tried our best to find the information about this report and also highlight the findings through applying our acquired knowledge. We sincerely hope this assignment will fulfill the requirements suggested by you and we want to thank all of them who helped us to get this report done.

Sincerely yours,

----------------------------- Munia Haque ----------------------------- Ferdousia Akhter ----------------------------- Tazkia Hassin ----------------------------- Tamanna Islam

Table of Contents Name | Page No. | Chapter 1: Introduction | | 1.1 Origin of the report | 1 | 1.2 Background of the study | 1 | 1.3 Objective of the study | 2 | 1.4 Scope | 2 | 1.5 Methodology | 3 | 1.6 Limitation | 3 | 1.7 Report Preview | 4 | Chapter 2: Organization | 4 | 2.1 History of Cadbury | 5 | 2.2 Mission and vision of Cadbury | 6 | 2.3 Current organization structure | 8 | 2.4 Products | 8 | 2.5 Future plan | 9 | 2.6 History of Nestlé | 9 | 2.7 Mission and Vision of Nestlé | 10 | 2.8 Organization structure | 11 | 2.9 Products, service, customer of Nestlé | 12 | 2.10 Future plan of Nestlé | 14 |

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