Distrbution of Haldirams Products with Reference to Nagpur City
INTRODUCTION
The main purpose of this presentation is to overview the principles and methods related to arket Research followed by Research project Implementation, Interpretation of Findings and Drawing up of a Typical Research report.
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. The marketing concept requires that customer satisfaction rather than profit maximization be the goal of an organization. In other words, the organization should be consumer oriented and should try to understand consumers requirements and satisfy them quickly and efficiently, in ways that are beneficial to both the consumer and the organization. This means that any organization should try to obtain information on consumer needs and gather marketing intelligence to help satisfy these needs efficiently.
DEFINITION OF RESEARCH AND THE RESEARCH PROCESS
Scientific Research can be defined, simply as “The Specification of a problem”, “Gathering,analysing and interpreting information related with the specified problem and reporting the findings to the interested people. Thus, regarding this definition, in any scientific research, the researcher must follow the typical Research Process provided below.
MARKETING RESEARCH AND MARKETING RESEARCH PROCESS
With the same logic, Marketing Research (MR) rather briefly refers to all types of research activities conducted in the field of marketing within the similar process. Meanwhile the American Marketing Association defines MR, “as the function which links the consumer. Customer and public to the marketer through information that is used to identify and define marketing oppurtunities and problems: refine and evaluate marketing actions, monitor marketing performance and improve understanding of marketing as a process”, MR specifies the information related to these issues, design the methods
The main purpose of this presentation is to overview the principles and methods related to arket Research followed by Research project Implementation, Interpretation of Findings and Drawing up of a Typical Research report.
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. The marketing concept requires that customer satisfaction rather than profit maximization be the goal of an organization. In other words, the organization should be consumer oriented and should try to understand consumers requirements and satisfy them quickly and efficiently, in ways that are beneficial to both the consumer and the organization. This means that any organization should try to obtain information on consumer needs and gather marketing intelligence to help satisfy these needs efficiently.
DEFINITION OF RESEARCH AND THE RESEARCH PROCESS
Scientific Research can be defined, simply as “The Specification of a problem”, “Gathering,analysing and interpreting information related with the specified problem and reporting the findings to the interested people. Thus, regarding this definition, in any scientific research, the researcher must follow the typical Research Process provided below.
MARKETING RESEARCH AND MARKETING RESEARCH PROCESS
With the same logic, Marketing Research (MR) rather briefly refers to all types of research activities conducted in the field of marketing within the similar process. Meanwhile the American Marketing Association defines MR, “as the function which links the consumer. Customer and public to the marketer through information that is used to identify and define marketing oppurtunities and problems: refine and evaluate marketing actions, monitor marketing performance and improve understanding of marketing as a process”, MR specifies the information related to these issues, design the methods
Bibliography: * “Research Methodology, Methods and Techniques”, by C.R.Kothari, 2nd edition: New Delhi, WishwaPrakashan, 2002.