Digital Media
Postgraduate diploma in Media management
Date: March 2014
Question 2: Journalism that uses digital and social media platforms had spawned both threats and opportunities for old ‘old’ media such as newspapers, radio and television stations. Identify and discuss the new types of journalisms and explore how they could threaten or boost the sustainability and profitability of traditional media
Declaration: I hereby declare that this is my own and does not include any plagiarised material
Signature:
The following essay will briefly outline what digital and social media are. Then discuss how these platforms have brought about threats and opportunities for old media .Furthermore identify and discuss the new types of journalisms and therefore explore how they could threaten or boost sustainability and profitability of traditional media in Africa.
Digital and Social Media
Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create and discuss. They introduce changes to communication between organizations, communities, and individuals.
Social media has been around since humans began to talk. One of the first signs of human social media was cave wall paintings (reference). Some of the earliest forms of social media were not digital. The Internet has profoundly changed the human experience. We use the Web to find information, buy and sell products, watch television shows, seek mates, search for entertainment, and participate in political spheres (Gil de Zúñiga et al.: 2009, Gil de Zúñiga, Veenstra, Vraga, & Shah, in press and Park, Kee, & Valenzuela, 2009). The Internet is part of our everyday lives, and who we are guides how we use it. According to Hinsley and Zúñiga (2010) social
Date: March 2014
Question 2: Journalism that uses digital and social media platforms had spawned both threats and opportunities for old ‘old’ media such as newspapers, radio and television stations. Identify and discuss the new types of journalisms and explore how they could threaten or boost the sustainability and profitability of traditional media
Declaration: I hereby declare that this is my own and does not include any plagiarised material
Signature:
The following essay will briefly outline what digital and social media are. Then discuss how these platforms have brought about threats and opportunities for old media .Furthermore identify and discuss the new types of journalisms and therefore explore how they could threaten or boost sustainability and profitability of traditional media in Africa.
Digital and Social Media
Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create and discuss. They introduce changes to communication between organizations, communities, and individuals.
Social media has been around since humans began to talk. One of the first signs of human social media was cave wall paintings (reference). Some of the earliest forms of social media were not digital. The Internet has profoundly changed the human experience. We use the Web to find information, buy and sell products, watch television shows, seek mates, search for entertainment, and participate in political spheres (Gil de Zúñiga et al.: 2009, Gil de Zúñiga, Veenstra, Vraga, & Shah, in press and Park, Kee, & Valenzuela, 2009). The Internet is part of our everyday lives, and who we are guides how we use it. According to Hinsley and Zúñiga (2010) social