The Impact of Internet on Traditional News Media
THE IMPACT OF INTERNET ON TRADITIONAL NEWS MEDIA
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The impact of the Internet on traditional news media Lingyan Chen Fairleigh Dickinson University May 6th, 2013
THE IMPACT OF INTERNET ON TRADITIONAL NEWS MEDIA Abstract The study discusses the impact of the Internet on traditional media over time. Media research suggests that Internet would be allowed to exist with traditional news media at the same time, rather than killing off the traditional news media. The competitively relationship between use of the Internet and traditional media for news while managing for such demographic factors as gender and age, is also examined. A positive, rather than negative relationship was found between Internet use and newspaper reading, television watching and radio listening. Theory, s specifically uses is discussed in terms of how consumers decide to spend time on news media and then how they change those decisions as Internet appears. Results of respondents showed that rising use of traditional media even as they used the Internet more often for news.
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THE IMPACT OF INTERNET ON TRADITIONAL NEWS MEDIA There has been enormous increase in the number of Internet users since 1995. That’s why 1995 is often considered the first year the Internet became popular. No matter when a new medium comes out, a basic question to ask is what impact it has on traditional new media. Do people choose the new medium to tradition media and decrease their use? Do people spend more time using a combination of new medium and traditional media in their daily life? According to a research by Rebekah V. Bromley, it displays that use of traditional media remained the same during the startup period for use of the Internet, the lack of a longitudinal viewpoint included its fatidic ability. As spread of using the new medium goes on, is there growing impact on traditional media use? With the improvement of the Internet,
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The impact of the Internet on traditional news media Lingyan Chen Fairleigh Dickinson University May 6th, 2013
THE IMPACT OF INTERNET ON TRADITIONAL NEWS MEDIA Abstract The study discusses the impact of the Internet on traditional media over time. Media research suggests that Internet would be allowed to exist with traditional news media at the same time, rather than killing off the traditional news media. The competitively relationship between use of the Internet and traditional media for news while managing for such demographic factors as gender and age, is also examined. A positive, rather than negative relationship was found between Internet use and newspaper reading, television watching and radio listening. Theory, s specifically uses is discussed in terms of how consumers decide to spend time on news media and then how they change those decisions as Internet appears. Results of respondents showed that rising use of traditional media even as they used the Internet more often for news.
2
THE IMPACT OF INTERNET ON TRADITIONAL NEWS MEDIA There has been enormous increase in the number of Internet users since 1995. That’s why 1995 is often considered the first year the Internet became popular. No matter when a new medium comes out, a basic question to ask is what impact it has on traditional new media. Do people choose the new medium to tradition media and decrease their use? Do people spend more time using a combination of new medium and traditional media in their daily life? According to a research by Rebekah V. Bromley, it displays that use of traditional media remained the same during the startup period for use of the Internet, the lack of a longitudinal viewpoint included its fatidic ability. As spread of using the new medium goes on, is there growing impact on traditional media use? With the improvement of the Internet,