How doe’s online media in relation to the past transform consumer behaviour and audience response? For media audiences, the Internet has changed everything. It has changed the way in which we communicate as a society, and the way in which we live our daily lives. We now rely on the internet to provide us with information in which we need to know, where as in the past we would have had to of taken a trip to the library and looked for books. There are three main ways that sum up the way in which the web has changed and developed over the years. Web 1.0 was the first major phenomenon to show the change of the Internet. It refers to the first stage of the World Wide Web, linking web pages with hyperlinks. It used static pages, instead of dynamic user-generated content and it also used GIF buttons. Michael Wesch who is an associate professor of cultural anthropology and media ecologist who explores the effects of new media on human interaction, society and culture introduced web 2.0. Web 2.0 is a name given to the Internet which explains how the web has been extended and developed into a ‘social web’ where the users are in fact the web. Therefore it is collaboration on the World Wide Web. Opinions are posted worldwide through blogging and wiki. Websites or web pages can now be easily created as you no longer have to know the HTML codes. The web is now an interactive institution where anyone can participate in commenting on other peoples work and putting across their point of view. The web has been named a collaborative medium, which is a place where we could all meet and read and write.
An advantage of Web 2.0 is that it makes everyone’s day to day like easier as near enough everything they need is on a computer which is nowadays widely available to everyone. However, a disadvantage would be that it can be very distracting and we could also end up relying on the Internet too much. Web 2.0 has had a major impact on newspapers. People can now view newspapers...
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