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Digital Marketing in India

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Digital Marketing in India
* MARKETING ASSIGNMENT *

“DIGITAL MARKETING

INDIAN SCENARIO”

SUBMITTED BY:-

MAHENDRA KUMAR

SEC. :- C

ENROLL:- 12BSP0623

DIGITAL MARKETING

Digital marketing is an addressable marketing method where relevant marketing communications are delivered to individuals through the e-mail, Web, and mobile channels using an e-mail address, a Web browser cookie, and a mobile phone number.

Live scenario of digital marketing in India

Digital marketing is still at its initial phase in India. Most of the companies are still thinking to adopt the medium while many top brands have already rolled their digital marketing campaign. Seeing the large number of youth population in India (More than 40% of total population of India, around 460 millions youth is there, in which 333 millions are literate) and the rising technology savvy young generation, corporate will be more than happy to engage the target audience and spread their products & services among them via digital media. Thus there will be a Big Change in coming future.

Indian digital marketing scenario has changed tremendously after the it boom, India with 60,000,000 internet users provides a very good platform for online marketing. Also with a growth rate of over 1000% the potential looks good too. The penetration is a mere 5.2% - but which is actually good.

The cream of the society - the people most likely to have pockets deep enough to trade or make purchases online are among the 5.2% of the population. This makes targeting these high-end profiles easier & your
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