Deodorant Industry - Analysis

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  • Topic: Advertising, Ethics, Marketing
  • Pages : 4 (1024 words )
  • Download(s) : 2032
  • Published : May 25, 2008
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A little overstatement in advertising is expected and is not a question of ethics

By Cahill

Abstract: The report will focus on the overstatement in advertising. From the question that what is advertisement, how did advertisement work, the role that advertisement play in the business world, to arguments for and against overstatement in advertising, and the influence on the stakeholders.

Table of Contents
Contents……………………………………………………………1 1.Introduction…………………………………………………......2 2.Advertisement…………………………………………………..2
Why advertisement—the pursuit of wealth……………………..2
Definition of advertisement…………………………………......2
The role that advertisement play in our life………………........2 3.Overstatements in advertising……………………………….......2
The definition of overstatement in advertising and argument about advertising……………………………………………………….2
Argument for overstatement advertising…………………….......2
Argument against overstatement advertising………………........3 4.Conclusion……………………………………………………….3 5.Bibliography……………………………………………………..4

1 Introduction
As people are focusing on ethical or morally issues in business world, professionals state that advertising is the most chided aspect of doing business. (Macan & Chesher 2002, p.101). The exaggeration, deceptive advertising or overstatement is arising and starting draws much more attention from the public. The report will focus on this issue and seek to describe and evaluate the overstatement in advertising on the business environment. 2 Advertisements

2.1 Why advertisement—the pursuit of wealth
It does not matter how many meanings that included in the pursuit of wealth, in business, it simply means intending to make money. (Solomon & Martin 2004, p. 16). In order to make a profit, the companies use advertisements to attract the eye balls of the customers, and as Weiss argues, the aim of advertising is inform the consumers about the products and services and to persuade them...
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