The Danube Delta Tourism Strategies for Coping with the Economic Recession
The Danube Delta tourism
Strategies for coping with the economic recession
Specialization Project by
Andrei Beno 4sokf submitted to the Department of Hospitality and Tourism Management in accordance with the requirements for the Academy Profession degree under supervision of: Anna HammershøyNo. of characters: 43.740 | 14th March 2011 |
Table of Contents 1. Introduction 3 2. Problem formulation 4 3. Methodology, limitations 5 3.1 Limitations 5 3.2 Methodology 5 4. Action Plan 7 5. Funding 8 6. PEST analysis. 9 Political 9 Economical 9 Social 10 Technological 10 7. SWOT analysis 11 Strenghts 11 Weaknesses 11 Opportunities 12 Threats 12 8. New market segment 13 The Chinese tourist’s profile 14 “Danube – Miracle of nature” package 14 Marketing 16 A first step: Beijing tourism Fair 16 The market segment 17 Control 17 9. Parallel to the airline industry 17 10. Conclusion 19 Bibliography 21
1. Introduction
The economic recession has taken the entire world by surprise for the last couple of years, and all types of industry had suffered from it. The tourism sector, which was continuously growing until the crisis begun, was highly affected. According to the World Tourism Organization (UNWTO Barometer, January 2010), in 2008 there were over 922 million
Strategies for coping with the economic recession
Specialization Project by
Andrei Beno 4sokf submitted to the Department of Hospitality and Tourism Management in accordance with the requirements for the Academy Profession degree under supervision of: Anna HammershøyNo. of characters: 43.740 | 14th March 2011 |
Table of Contents 1. Introduction 3 2. Problem formulation 4 3. Methodology, limitations 5 3.1 Limitations 5 3.2 Methodology 5 4. Action Plan 7 5. Funding 8 6. PEST analysis. 9 Political 9 Economical 9 Social 10 Technological 10 7. SWOT analysis 11 Strenghts 11 Weaknesses 11 Opportunities 12 Threats 12 8. New market segment 13 The Chinese tourist’s profile 14 “Danube – Miracle of nature” package 14 Marketing 16 A first step: Beijing tourism Fair 16 The market segment 17 Control 17 9. Parallel to the airline industry 17 10. Conclusion 19 Bibliography 21
1. Introduction
The economic recession has taken the entire world by surprise for the last couple of years, and all types of industry had suffered from it. The tourism sector, which was continuously growing until the crisis begun, was highly affected. According to the World Tourism Organization (UNWTO Barometer, January 2010), in 2008 there were over 922 million
Bibliography: * Gruescu Ramona, The Romanian tourism industry in the enlarged community * Richard Gestland – Cross Cultural Business Behavior, Copenhagen, 1997 * Romania once again misses out on EU funding, “Adevărul” Newspaper article, December 6, 2010 * WTO, Master Plan for developing national tourism 2007-2026; * WTO, Romania, tourism and travels impact upon jobs and economy. * World Travel and Tourism Council, Travel and Tourism Economic Impact 2010, Romania, available from: http://www.wttc.org/bin/pdf/original_pdf_file/romania.pdf. * Gheorghe Romanescu - Danube Delta, Universitatea “AL.I.Cuza”, Iaşi, 1996 * Alexandru D., Neguş S., Istrate I., Tourism Geography, Ed. Academiei, 1997.